Is Your Business Vision Sabotaging Your Success?

Last year I attended a mind-body-spirit expo here in New York City. The exhibitors included quite a few psychics.  Many of them were offering on-the-spot free readings, including a warm, flamboyant woman I’ll call Claire.

Claire made eye contact with me as I was walking past, then reached out and gave me a bear hug.  “What’s your question, honey?” she asked.

It was around my birthday, and I had been doing a lot of visioning for my business and my life.  So the question that popped into my mind did not come as a surprise.

“I’ve been working on aligning my vision with my purpose,” I said.  “Am I on the right track?”

Claire paused and looked at me deeply.  “Almost,” she said.  “You need to make just a few tweaks.”

Anyone who has had a good reading will not be surprised to hear that Claire’s split-second assessment confirmed what I already knew in my heart.  “But I basically have it, right?” (I was feeling very unsure about it all!)

“Oh yeah, you have it. But remember, if you’re trying to drive to Los Angeles and you’re just a little bit off, keep going the way you’re going and you’ll end up in Des Moines.”  (Is that awesome, or what?)

Having a vision is important, but having the right vision – i.e., YOURS – is mission-critical. Your vision determines your destination – i.e., your outcomes.  You can have the clearest vision in the world, but if it’s the wrong vision for you, you won’t get where you want to go. Wrong vision, wrong destination.  Simple as that.

That’s why I spend so much time with my clients getting very clear on what they really want.  We create the vision before we do ANY of the “nuts and bolts” marketing work.  (Wrong vision, wrong destination equals lost time, money and energy – yuck!)

“That’s great, Elizabeth,” you might be saying.  “But what if my vision just isn’t very clear?”  Here are some tips to bring it into focus:

1. Recognize the lack of clarity for what it REALLY is. After years of working with my own vision and helping others with theirs, here’s what I know for sure: a lack of clarity is NOT about not knowing.  It’s about being afraid of what other people will think, and what we think is possible

(And where do our beliefs about what is possible come from? Other people’s stories – i.e., what they think).

2. Be willing to be honest. Creating a clear vision for your business requires you to be truthful with yourself, and courage to speak your truth… to yourself.  (Note: You DON’T have to speak your vision to anyone else until you’re comfortable!  But you do have to speak it to yourself.)

3. Be willing to be curious. Getting in touch with your true vision often means getting past a lot of junk that has been cluttering up the view.  Instead of getting frustrated or being hard on yourself, you can choose to see it as an adventure, an opportunity.

4. Ask yourself powerful questions. Here’s one: “If I could create my business in any way that I wanted, what would it be?”

5. Forget the how. This one is tough, because our minds immediately want to jump to the details – the how.  But remember: the “how” you know is based on your own experience, and the experience of those around you.  The Universe holds greater possibilities than what we can see with our own two eyes.

Also, the “how” details can prevent us from really going deep with the “what” and “why” – it’s another way for our minds to keep us stuck (and “safe” right where we are).

6. Be willing to  let go of attachment to NOT being clear. This brings us back to self-honesty again.  Are you attached to not being clear? Being unsure is often really a smokescreen… because so often, we use it as an excuse for not taking action.

7. If all else fails… ask yourself, “What am I clear about?” and start there. A clear vision takes time to develop, and almost always requires course correction.   You can’t wait until you have everything worked out to get into action!  Action leads to experience, which leads to feedback which leads to… a refinement of your vision.

8. Be willing to trust the process. Finding your vision (and building your business based on it) also requires taking steps in faith.  You know what’s best for you, better than anyone else – believe it!

Do you need to get clear on your vision for your abundant business (and your life)?  I’ve created tools to help you with exactly that, and I’ve included them in the forthcoming digital home study edition of The Abundant Business System.  With your vision in hand and everything you need to attract all the clients you want while staying true to YOU, you’ll be unstoppable!  Mark your calendar for May 12-14 – on those days, the Abundant Business Homestudy System goes on sale for the first time, with a very limited quantity available at the intro investment. (By the way, “home study” simply means that I’ve collected all the tools and information and organized it so that you can work through the system at home, at your own pace.)

(c) 2009 Elizabeth Genco Purvis. All Rights Reserved.

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Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.