Economy Call Highlights & Replay
The response to my free class, “How To Attract All The Clients You Want In This (Or ANY) Economy” nearly blew me away! I’m pretty sure it was the most attended teleclass I’ve given so far. I revealed 8 strategies on the call. Now that the call is over, I wanted to share them with you here.
1. You MUST choose love over fear. Fear holds the entire world in its grip right now. You can choose fear, not believing in yourself, denying your power, and hiding your gifts from the world. Or you can choose to love yourself, love your clients, love the world, and know you can make it happen. Which one will support you best? (Note: this is NOT a trick question!)
2. Follow up religiously. Following up is reaching out to people you care about: the people you help. It’s saying, “How are you? How’s it going? Can I help?” It’s not pushy, it’s a gift.
3. Get personal. You know that getting personal in your marketing creates trust, builds a relationship and creates a strong bond with your peeps. But there’s something much greater at work than even all of that. When you share of yourself in your ezine, on your blog, or in any of your other marketing, your clients know they’re not alone. Again, it’s a gift.
4. Create something new that your clients really want. If you want to manifest money, you can either sell something you have, or create something new. Now is the time to use your creative energy.
5. Create rich relationships with other business owners. Don’t wait for them to come to you. Reach out. Form a community. Ask yourself, “How can I add value?”
6. Be resourceful. “I don’t have the money.” “I don’t have the time.” What DO you have? If you’re reading this, you have a computer, an Internet connection, and most likely a phone. You have a brain. You have a heart! Focus on what you DO have and use it all to create incredible results for yourself!
7. Use a system that works… and don’t get sloppy. What parts of your marketing system have you let fall through the cracks? Now is the time to shore up any holes in your marketing. Be a really hard grader here – you can’t afford to coast or “get by.”
8. Make a decision. The decision to move powerfully forward in your business – to expand instead of contract, to invest in yourself, to step up to the plate – is a decision to move away from uncertainty and on to more solid ground. This is YOUR business. No boss is going to fire you. YOU call the shots. There is no better security than confidence in yourself, decisiveness and action.
Don’t sweat the details. Just start now. (Confidence, decisiveness and action are very attractive to money, too.)
I go into all of these in much greater detail on the call, including action steps and practical tips you can use NOW (it’s what I’m known for). In case you missed it, you can download the replay here.
Lesson From ERS: How Are You Showing Up In Your Business And Your Life?
Straight up: Vegas isn’t my scene. Given my druthers, were I planning a trip for myself and my husband Leland, there are a zillion places I’d pick first. Give me my British Isles, my Pagan sacred sites, the Goddess-inspired spiritual pilgrimage I’ve been planning off and on for years… to say nothing of all the cool places in the US of A I’ve never been… (And all of Leland’s favorite haunts I’ve not yet seen – you get the picture!)
Thing is, when you’re doing the seminar thing, you go where the seminar is. David Neagle’s Experience The Reality Of Success (which I attended last week) was in Vegas – specifically, Caesar’s Palace. As with all marketing & learning I do, I set some very clear intentions, including:
“Gosh darn it all, if I’m going to be in Caesar’s Palace, I’m going to enjoy the luxury!” (And I have to tell you, I was actually looking forward to it – I had my bath goodies all packed and everything.)
When I arrived at the check-in desk and the check-in dude asked me if I’d like a room upgrade, my intuition said YES! My mouth, however, said, “Oh that’s okay, I’m sure the room’s fine, never mind.”
Except that it wasn’t. The room was kind of… boring. It looked like every other hotel room I’ve ever been in. The view was a concrete wall. The room was dark. The bathtub was small. And it was a freakin’ hike to get there.
Okay, so it’s not what you expected, but hey, it’s Vegas. You don’t even LIKE Vegas…! Whatever, it’s fine, it’s cool, no problem.
Except that it wasn’t. And it really, really bothered me.
Two days in, another coach and her partner invited me to their room for some socializing. Their room was amazing. 1,100 square feet, gorgeous everything, a full kitchen, a sparkling bathroom with a shower AND a whirlpool bath, a walk-in closet, and a penthouse view to die for.
“Wow,” I said. “How’d you end up with this?”
She shrugged. “We asked for an upgrade. I can’t remember how much it cost, but it wasn’t much.” Settling hadn’t even occurred to her.
Food for thought. (Specifically, my next thought was: “This is ridiculous.”)
The next morning, I asked for an upgrade and within a few hours, I was enjoying a room twice the size of my original, with my own sparkling bathroom, whirlpool bath, and gorgeous view:
While it wasn’t 1,100 square feet, it was perfect for me. Upgrade cost: $40 per night.
The lesson is a subtle one:
How you show up anywhere is how you show up EVERYWHERE.
When I walked into the first hotel room, I knew immediately that it wasn’t going to work for me. Heck, I knew that as soon as the check-in guy said “upgrade” and I ignored my intuition. And then I ignored my disappointment, pretended it didn’t exist, just tried to “make do.”
“Upgrading” the situation to something I really wanted didn’t cost me much in terms of dollars. Falling into my old pattern of “it doesn’t really matter” cost me dearly, as my mind gently reminded me of how much I was settling each and every time I walked into my room.
This would be all fine and good if we were just talking about a hotel room. But the truth is, some 90% of our behavior is subconscious. That means we’re walking around on autopilot. How you show up anywhere is how you show up everywhere. With your family, your business, everywhere. (“How are you showing up?” is one of the themes of ERS – it’s something David returns to again and again throughout the weekend. The hotel room thing clearly wasn’t a coincidence! 
)
How often do you tell yourself “it doesn’t really matter” when it really does? When you tell yourself the little things don’t matter, what are you really telling yourself, those you love, and those you’re meant to help?
Pay attention to where you’re short-changing yourself, holding back, and dismissing what you really want. Because if you’re ignoring your needs and wants in one area of your life, you’re certainly ignoring them in your business, too.
(And if it makes you happy, more productive, and harms none, why should you settle for anything less than what you really, really want?)
Next Week’s Newsletter: 3 Steps To Create New Income Quickly
The next issue of my Abundant Business email newsletter is going out on TUESDAY, March 17. If you’re on the list, you’ll get it free in your mailbox. If you’re not, you won’t! Here’s just some of what’s coming…
- Featured article: 3 Steps To Create New Income Quickly
- A quick tip to instantly boost your confidence when you’re feeling shaky about what you do (or any other time)
- A sure-fire, no-fail way to get exactly what you want out of any class, course, product or program you invest in
- An archive of the replays of all my recent intro classes (in case you missed any)
- Upcoming events, recommended resources, infections charm, and more
If you’re a purpose-driven business owner and would like to learn how to get more clients, make more money, and create abundance in your business without compromising your values, I created this ezine just for you.
To make sure you don’t miss an issue, simply enter your first name & primary email into the boxes below and click on the button:
After you confirm your sign up (you’ll get an email about this), you’ll receive the first part of my audio workshop, “7 Quick And Simple Tips To Grow Your Business With Spirit And Soul”. It’s equal parts mindset secrets and “rubber meets the road” strategies and contains everything you need to start attracting more clients right away.
New Free Teleclass: “How To Attract All The Clients You Want In This Economy”
Have you ever woken up with something – a piece of writing, a class, a speech – fully-formed in your head? As a writer, this happens to me a lot. (Sometimes I’ll intentionally give my subconscious a job before I go to sleep, too – a great technique, by the way.)
Well, as it happens, on Sunday morning, my mind was racing with valuable information for you! So I picked up my notebook and started scribbling. It was clear that I had to share this with you ASAP, so I wasted no time in scheduling my next free teleclass…
“How To Attract All The Clients You Want In This Economy”
Wednesday, March 11 @ 7:30 pm EST
Go here to register:
http://www.marketinggoddess.com/economy.html
If you’ve been freaked out by the economic situation, or if you’ve noticed that your business has dropped off, please don’t miss this call.
http://www.marketinggoddess.com/economy.html
The Power Of Valuing What You Know
Would you rather listen to this article instead? Click on the button below, or download the mp3 file to your computer.
Do you sometimes “forget” that not everyone knows what you know and not everyone has the skills that you have? It could be costing you a lot of money in your practice. Here’s what I mean…
My last “real job” was as a systems administrator for a dot-com in Manhattan. In the tech field, I was quite the rare bird. My past employers loved me for my superpowers of clear communication between the “tech weenies” (as my mother affectionately called us) and the rest of the company.
I have a knack for taking something complicated and breaking it down into very simple pieces so that anyone can understand it. Nonetheless, sometimes I’d forget who I was talking to. And the person would look at me and say “Huh?”
“Oh, whoops,” I’d reply, with a sheepish smile. “I forgot that not everyone knows this stuff.”
To me, all those wires and shiny boxes were “old hat.” The inner working of computers was so ingrained in my knowledge that it was all too easy to assume that everyone else knew it, too.
But I paid BIG TIME to become a tech expert. (I have a masters in computer science from New York University, and years of training and experience.) And I’m willing to bet that YOU have paid to learn (make that EARN) your expertise, too. You’ve paid for training in your modality, profession or specialty, and you’ve paid in “sweat equity”: hours of practice, hours of work with clients, costly mistakes and course correction. Even if you’re just getting started, I bet it’s safe to say that you’ve invested much more time and money on your specialty than those who seek you out.
Why is it so important to remember that you’re the expert here? Quite simply, when you start to think of what you do as commonplace, or even if you just forget that you know more about what you do than 99% of the population, you lose sight of the value you provide. And value is everything.
All transactions in your business are a value exchange. Your clients come to you because you serve them with a solution to a problem. That makes you very valuable. But your clients will only work with you if they truly recognize and understand that value. When you “forget” how valuable you are, both you and your clients miss out.
Clear communication of your value is your job alone. When you under-value what you know, whether by forgetting that “not everyone knows this” (like I did) or by a lack of self-confidence, there is no way that you are going to be able to communicate your value to others.
And that means fewer clients. Lower fees. Compromising. Feeling resentful and dissatisfied.
At that last real job, I couldn’t understand why certain mucky-mucks in the company never said thank you, never respected my time, and – of course! – rarely offered up raises. I carried around a lot of resentment, and I was almost always unhappy. I didn’t realize that it was up to me to make them see what a great thing they had going on with me on their team.
Personally, I think the feeling lousy is the worst part. It doesn’t feel good to haggle over your fees. It’s insulting. Have you ever found yourself saying, “I’m worth more than this!!”?
You ARE worth more – much more. The first step is to know it: to own the value of your work, deep in the core of your being. Acknowledge and fully embrace what you really do for others. From there, you can communicate that value with confidence and grace.
Your Turn:
If your potential clients are questioning your fees, price-shopping or are displaying disinterest far too soon, how you present the value of your work could be the problem. Here are some ways to clearly communicate value:
- Know the problems you’ll help your clients solve and be able to communicate HOW you’ll help them do it
- Know the BENEFITS of what you do and offer
- Be able to answer the question that is always on their minds: “What’s in it for me?”
- Self-confidence is too big an issue to go into here, but if that’s a problem for you, seek out resources to help. A lack of self-confidence is a huge value-killer.
Elizabeth Purvis, a.k.a. “The Marketing Goddess” mentors extraordinary spiritual women entrepreneurs to 6-figures and beyond.
