The Credibility Booster Nobody Talks About

I hear it all the time from new business owners.  “I just finished my training and I don’t have any clients.  I don’t have any ‘real’ experience and I don’t have any testimonials.  Why would anyone hire me?”

Answer: Because you can help them!

If you’ve taken action on your commitment and are ready to “put yourself out there” as a professional, you know more about your specialty than 99.9% of the rest of the world. You’ve had training, undoubtedly you’ve performed your service and you’ve devoted a considerable amount of time, energy and attention to your area of expertise already.

(And let’s call it expertise, OK? Why wait for someone ELSE to anoint you on the head and deem you “enough” of anything?  Walking your talk starts with how you view yourself.)

Lots of factors can create credibility for you. Your training, for one.  The experience you DO have that’s relevant to what you do for others.  One that most people don’t consider is… your marketing!

Your ability to clearly state the problems, your solutions, who you work with, and more… putting it in writing, such as on your website… sharing valuable information about your area of expertise in articles and free reports… teaching in teleclasses and workshops … all of these things create a great deal of credibility for you.  And they’re all marketing!

Credibility is simply the demonstration that you are honorable, trustworthy, you know what you say you know, and you can do what you say you can do.  Like so much of your marketing, your credibility is within your control. (Or you get to pick, as I like to say!)  You can do all of the above (and so much more) on your own initiative.

And think about it… If you were looking to hire someone like you and you didn’t know any of your choices personally, which would you find more credible? Someone with impeccable marketing, who is active and speaking out and sharing freely, or someone who doesn’t?

What’s more, were you choosing a service provider yourself, you’d also probably discover that there are certain people you are drawn towards over others, regardless of how long they’ve been in business or how many testimonials they have on their website.  I call this “the energy factor.” As in, “I love your energy, I want to work with you!”

Sometimes your clients will respond to your energy most of all. If they don’t know you personally, where do they get this energy to pick up on?  Your marketing!  Which is one of the reasons why infusing your marketing with YOU – your personality, your stories, your brilliance – works so well.

Yes, you absolutely have to demonstrate that you know your stuff “in the real world,” by working with clients and getting results.   Creating credibility is an ongoing process – it never stops!  Start with your training, the experience you DO have… and your marketing.

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