How To Gracefully Stop “Giving Away The Farm”

Last year, I had the privilege of facilitating an amazing all-day virtual workshop for my “MMM goddesses” on the topic of money breakthroughs and manifestation. (“The MMM” is a program I ran last year, called The Marketing & Manifestation Mastermind – a precursor to my signature program, Goddess Business School™.)

One of my clients asked a question that had been “up” for many in the group lately. “How do I know when I am over-giving? And how do I stop over-giving?”

Over-giving is a classic symptom of the Money Mirror of Deservability. Deservability also shows up as cramming too much “stuff” in your packages and programs, giving away extra services (more than what’s paid for) without charging, or making yourself too available (think after-hours or weekend phone calls from demanding clients).

The recurring theme behind the Money Mirror of Deservability is “never enough” and the emotional undercurrent is a driving need to please. No matter how much you give away your time, services, or expertise, somehow it’s never enough. And because what you really want is acknowledgement and acceptance, you’ll bend over backwards to get it. Problem is, it’s never enough – creating a vicious cycle of burnout, exhaustion and resentment.

(One of the big ironies of this Money Mirror is that deservability attracts more deservability – in other words, you’ll tend to attract clients who take a “not good enough” stance when it comes to your services. Aie yi yi!)

The best way to know if you’re over-giving is to simply check in. Are you working really hard? Is the true energy behind giving more a genuine desire to create value (which you can do without working yourself into a frenzy, by the way) or a fear that what you do give “isn’t enough” or a need to please?

Most importantly, check your level of satisfaction. Are you at peace? If not, it’s time to stop giving away the farm at such a great cost to you.

Try this breakthrough action to stop over-giving: The next time you’re designing a program or service, cut the deliverables in half. For each component of your program, ask, “Do they really need this to get the outcome?”

This might seem like a drastic measure, but actually, your clients will feel relieved. Remember, you can always add things back in, but even just cutting them out “on paper” will shift your thinking.

When you look to other people, such as your own clients, to know that you’re “good enough,” you’ll never be satisfied. It is up to YOU to give yourself the gifts of acceptance, acknowledgment and love. You are perfect, right now, as you are.

The 10 Essential Keys To A Divine Feminine Lifestyle Business

Over the past couple of weeks, I’ve often been asked what was the inspiration behind my interview series, 6-Figure Secrets Of Divine Feminine Entrepreneurs.

The answer can be summed up in that now-famous quote by the Dalai Lama: “The world will be saved by the Western woman.” I believe it to be true… and what’s more, I believe that spiritual women entrepreneurs are the ones poised to have the greatest impact and make the biggest difference. But… we don’t want to give up our relationships, our self-care, our lives to do it.

So I coined the term “Divine Feminine Lifestyle Business” to describe a business that…

• Creates a generous in-come (think 6-figures or more)
• Creates a big contribution. Women business owners giving back.
• Truly supports you and your feminine spirit.
• Truly supports the life you wish to live.

When I asked myself, what does it really take to create a business that hits the “sweet spot” of all four elements above, certain key pieces immediately came to mind. Here’s a quick checklist of the 10 essential components you’ll need:

1. Solve a pressing problem for a specific person. Yes, I’m talking about – say it with me now! – your niche. It’s important to have a compelling niche because people invest in problems they want solved. If you’ve been hearing, “Sounds great, but…” from your potential clients chances are, you’re not solving a problem that’s pressing enough for your peeps.

2. High-end offers. Offering 1-on-1 work at low fees (or giving away too much of your time) is a recipe for burnout, frustration and resentment. It’s also a guaranteed way to keep yourself stuck at a low income level.

One of the biggest mistakes spiritual entrepreneurs make is thinking they’re “not ready” to create a high-end program. Truth is, your high-end offer is what you want to launch first, in order to generate cash flow and guarantee that you work with ONLY highly motivated, committed clients.

3. A business model with multiple streams of income. Even 10 Platinum clients can tap you out quickly, especially if you only want to work 20-30 hours per week. Offering your service in different formats such as teleseminars, group programs and information products allows you to serve more people, without a cap on your time and income.

4. At least one leveraged offer, such as a group program, information product or membership site. In addition to more income in less time, leveraged offers allow you to help people at different points on their path.

5. High-service team. Hear me now, ladies – you can’t do it all yourself. Nobody creates a 6-figure business alone… and quite frankly, why would you want to? Build your team early and if it feels hard, stop and receive support.

6. Systems. Truth is, certain tasks need to happen in your business consistently in order for you to generate in’come, such as marketing, follow-up and client care. You need systems to make sure that they don’t fall through the cracks. The beauty of systems? They can be handed off to someone else, freeing you up for your brilliant work.

7. Your email list. While you don’t need a big list to create multi-six-figures (I’m living proof), at some point you’ll want the leverage that a list of ideal, qualified potential clients gives you. While you don’t want to put your email list before creating in’come, you do want to give it serious attention if you wish to create a business that generates a lot of in’come without you having to work all the time.

8. Strategic alliances. A single partnership with the right strategic alliance can fill your business with clients, add thousands to your email list, and much more. No matter where you are in your business, start creating these relationships now. And if you know some movers and shakers already, now is the time to ask, “How can I create a win-win-win partnership?”

9. Extreme self-care. You can’t give when your cup is empty… or when you’re constantly responding and reacting to every quote-unquote “emergency.” Instead, practice extreme self-care and put yourself first. (I first learned this valuable lesson from a multi-six-figure mentor who freely admitted to putting herself before her kids and her husband.)

10. A “goddess state of mind.” Many spiritual women solopreneurs carry a deep-seated lack of deserving. This completely undermines your ability to receive and serve. Instead, flex your receiving muscle and expand your wealth consciousness by practicing a goddess state of mind using this simple question throughout the day: “Is this fit for a goddess?”

Treating yourself like the goddess that you are will uplevel your experiences, raise your standards and expand your sense of authentic possibility!

Want to hear the full call where I go deeper into each of these keys? Be sure to register for 6-Figure Secrets Of Divine Feminine Entrepreneurs to grab the recording, plus receive invites to every single call – all f’r’ee.

Next Free Training Call: Spirit Rich Launch Secrets

“Spirit Rich Launch Secrets: How To Quickly Sell Out Of Your Next Life Changing Program… Even If You Don’t Have A Big List (Yet!)”

March 18, 2010 at 7pm EST

Registration: http://budurl.com/spiritrichlaunch

Many spirited, heart-centered entrepreneurs believe that you have to have a huge list to successfully launch a new product or program. (And why wouldn’t they? It’s what all the marketing gurus tell us, no?)

Thing is, it’s just not true!

Over the past year, I’ve had multiple 5-figure+ launches of new programs and services. The kicker? My list size is still well under 1000 – yes, really!

In this call, I’ll reveal a few of my best kept secrets, and yes, bust a few myths along the way. You’ll learn:

1) The biggest “launch myths” most spirited entrepreneurs buy into that set them up to fail

2) How to beat the “Ta Da!” syndrome (where you pour your heart and soul into a new offer, present it to your peeps with a “Ta Da!” and nobody buys)

3) The one thing your launch MUST have to be successful (without this, it’s just not happenin’)

4) The 5 key mistakes that keeps spirited entrepreneurs from making money from their launches – and what to do instead

5) How to set your launch numbers (what’s realistic, what’s pie-in-the-sky)

6) Simple, empowering mindset shifts that make the difference between a launch that fizzles and a launch that sells out

To grab your seat, simply register here:

http://budurl.com/spiritrichlaunch

The call will be recorded if you can’t make it, but I encourage you to be on the call LIVE if you can – I have something special in store!

See you on the call!

Next Up in NYC: “10+ Cash Flow Opportunities For Service-Based Entrepreneurs”

Next LIVE Workshop in NYC….

“10+ Cash Flow Opportunities For Service-Based Entrepreneurs”

*** THIS workshop is canceled! (Yes, it WILL be rescheduled, just not sure when) ***

Strapped for cash in your business right now? Getting burnt out on 1-on-1 work and want more leveraged ways to bring in extra income (and quickly)?  Opportunities to increase your cash flow are all around you!  Elizabeth will share over 10 proven strategies for creating more cash in your business.  Here’s just some of what you’ll learn…

• The easiest, quickest and most highly leveraged way to create cash possible (even if you’re just starting out)

• The hidden opportunities that exist in your business right now that you’re probably not using

• Tips on creating “passive cash” with teleseminars and information products

Elizabeth will also talk about the other side of the cash flow coin that most entrepreneurs neglect: plugging your cash flow leaks! Marketing, operations, and yes, your own “inner game” are all places where cash flow leaks can occur.   You’ll get practical tips in all 3 areas so you can keep more of what you make.  Pre-registration is only $25; register here: http://budurl.com/b8zd

WHEN: Canceled
WHERE: In Good Company Workplaces, 16 W. 23rd Street 4th Floor, NYC
COST: $25 pre-registration, $35 at the door
HOST: Elizabeth Genco Purvis
REGISTER: http://budurl.com/b8zd

Next Week’s Newsletter: 3 Steps To Create New Income Quickly

The next issue of my Abundant Business email newsletter is going out on TUESDAY, March 17. If you’re on the list, you’ll get it free in your mailbox. If you’re not, you won’t! Here’s just some of what’s coming…

• Featured article: 3 Steps To Create New Income Quickly
• A quick tip to instantly boost your confidence when you’re feeling shaky about what you do (or any other time)
• A sure-fire, no-fail way to get exactly what you want out of any class, course, product or program you invest in
• An archive of the replays of all my recent intro classes (in case you missed any)
• Upcoming events, recommended resources, infections charm, and more

If you’re a purpose-driven business owner and would like to learn how to get more clients, make more money, and create abundance in your business without compromising your values, I created this ezine just for you.

To make sure you don’t miss an issue, simply enter your first name & primary email into the boxes below and click on the button:

After you confirm your sign up (you’ll get an email about this), you’ll receive the first part of my audio workshop, “7 Quick And Simple Tips To Grow Your Business With Spirit And Soul”. It’s equal parts mindset secrets and “rubber meets the road” strategies and contains everything you need to start attracting more clients right away.