A Breathtaking Example Of “Add Massive Value” In Action

Just got back from Milana Leshinsky’s incredible weekend intensive, The Bliss Factor. That’s me with Sanyika Calloway Boyce.  I discovered Sanyika and her work for the first time at the workshop.

If you’ve ever met Sanyika, you know what a warm, vibrant person she is! And her story is incredible. After graduating from college with cripping debt, she went on to become the financial fitness expert for teenagers (and now adults).  Along the way, she made hundreds of appearances on national and local media.  Now she also teaches entrepreneurs how to become TV-ready guest experts that producers love and invite back.

Sanyika’s presentation at the workshop was full of valuable content and kept all of us on the edge of our seats. Her offer for her Television Publicity Secrets course was strong.  But there was another expert on leveraging television for business at the workshop, and many participants chose to invest with him.

Instead of being daunted (or feeling rejected), as others may have been, Sanyika took action. She approached those who had purchased the other program and from a place of service, asked two powerful questions:

“Why did you choose this one?”
“What else can I help you with?”

The other expert had offered a “done for you” infomercial package.  His new customers said they could really use some support around getting ready for the camera and feeling comfortable and confident on video.

Within a day, Sanyika put together a package to help them do just that. She presented her new package at the end of the workshop.

This time, about half the room took her up on it. Even those who hadn’t purchased the infomercial said they had been holding back on using one of the best marketing tools out there, online video, because they felt uncomfortable in front of the camera.  Talk about finding a need and filling it!

I thought, “This is a woman who truly gets it.”

Most people would have felt “too pushy” asking someone else’s new clients for feedback.  They would have stopped themselves.  And that would be a shame.  This way, Sanyika got to help more people, and they will get the massive benefit of working with HER.

Plus, they felt listened to, and heard. How could they not?  That kind of massive action speaks volumes.

Sanyika’s mantra throughout the entire weekend was, “How can I help?” and “I’m here to support you.” It didn’t surprise me to learn that she created her Television Publicity Secrets system because her peeps kept asking, “Can you help me get on TV?”

(One last thing: if you visit Sanyika’s Television Publicity Secrets page, you’ll see her contact information right at the top of the page.  Is she someone who puts her clients and customers first?  Clearly!)

Sanyika, you rock! I look forward to working with you.