Why They’re Not Buying From You (And What To Do About It)

There’s probably nothing more frustrating than pouring your heart and soul into creating a program, putting it out there into the world and… nobody buys. It’s like planning an incredible party and then nobody comes. Not fresh!

The great news is, the reason why nobody’s buying usually comes down to one of just a few things. Once you get a feel for what makes an offer fizzle or fly-off-the-shelves, you can design your programs and offerings to be irresistible.

Here are 4 questions to ask yourself the next time you’ve made a great offer and are still wondering, “Why won’t they buy?”

1. Is there a demand for what you’re offering? (In other words, do they really want it?)

I often hear my clients say they need to “drum up interest” in their latest product or program. Straight up: drumming up interest is not only exhausting, it’s a losing battle. It’s much, much easier to find a demand and fill it.

Now before you start groaning or pulling your hair out in frustration here… this is easier than you think! I’m willing to bet that at least one of your offerings provides an outcome that your clients already want. What do they say they want solved, in their own words? Which of your products or programs provides that outcome?

Your job is to position that offering so that it meets your clients where they are. Which leads me to…

2. Are the benefits and outcomes stated clearly?

We transformation pros loooove our process. For example, I heart coaching. However, nobody really pays me for coaching. People invest with me to build their business, to create fabulous income for the work they’re meant to do, and to create freedom in their lives.

Your clients are not paying you for your process, either. They want a very specific transformation… and they must value that transformation enough to invest in it. When you show them that what you do will provide what they want, they’ll happily invest.

Bonus tip: One tool to powerfully communicate the value of your work is a Signature System. Packaging your process into a step-by-step system positions you as the go-to expert and makes it easy for clients to “get” what you do.

3. Do you have payment plans to make it easy?

One of my mentors loves to say, “Don’t make it hard for people to give you money!”

Payment plans are a great way to support your clients in saying yes to your offerings AND they help even out your cash flow. Always offer a full pay option and at least one other payment plan. (Important tip: make sure to structure your plan so that you’re NOT giving away a ton of service before your program is complete!)

4. How’s your energy?

Whatever your doubts, fears and insecurities around your offerings are, they’ll be mirrored back to you in your clients – guaranteed. So if you’re wondering, “Will they pay for that?” don’t be surprised when you attract a lot of people who can’t – or won’t – invest in your program.

Make sure you’re crystal-clear-certain on the value of what you’re offering first. Also, remember that you don’t have the right to decide what people will or will not pay. (This is a biggie!)

While there will always be people who truly can’t pay, 99% of the time “I can’t afford it” is an excuse. When you’re passionate about helping your clients, design your offer to be a no-brainer AND refuse to accept excuses, the clients you attract will match your energy with their energy… and their commitment and their money.

Divine Feminine Entrepreneur Spotlight: Wendy Burge

“4 VIP days at my highest fee ever!”

Wendy Burge
RadiantEdgeConsulting.com

“Working with Elizabeth has been a God(dess)send, as it not only filled in the blanks to key pieces I was missing in my work, but helped me transform the way I worked.

I’ve created 2 awesome signature programs that my clients love – these programs practically sell themselves when I share them with people.  I hosted my first profitable workshop, and have hosted 4 VIP days at the highest fees I’ve ever charged.  I just landed my first 90-day client for $2500 – 3 days before Christmas!

I now work less hours, avoid doing unproductive work, and spend more time on really great client attractive ventures.

I’ve often read other people’s success stories and thought to myself, ‘If only I could do that’ and ‘if only that was my experience.’  It’s so cool to be able to say that THIS is my story and my experience now.  I’ve signed up to work with Elizabeth again in the Income Acceleration Academy and I’m so excited about what is possible in 6 months time.  Woo hoo!”

5 Planning Steps To Guarantee Your Cash Flow

I see it all the time… a Divine Feminine Entrepreneur sets an intention at the beginning of the year to create a certain amount of 1ncome. In January, she’s excited for her money breakthrough; by March she’s stressed out, flying by the seat of her pants, looking for clients (instead of attracting them) and feeling slightly desperate. What’s going on?

Visioning, setting intentions and goals are all important to the creation process, but without a plan, your chances of success are slim. Problem is, many women get overwhelmed by the planning process and confused by all the seemingly endless detail that goes into creating a marketing calendar.

The solution? Let go of perfection, trust that you’ll be taken care of without having to know every detail (you can’t know them all anyway) and stick to my simple, streamlined process that helps you fill your programs and practically guarantees your cash flow.

Step 1: Choose your Bold Money Goal for the year

First things first: decide how much mo.ney you want to make! Seems obvious, right? Yet so many spiritual entrepreneurs skip this step. Don’t leave your 1ncome to chance, dear Goddess! Consciously choosing puts YOU in the driver’s seat.

Your Bold Money Goal should be a stretch and something you can believe in. To truly set yourself up for success in 2011 and the years to come, choose a goal that stretches you outside of your comfort zone and requires you to step into a new way of thinking and being in your business.

Bonus tip: Also decide on a Bold Circle-building (list building) goal. Remember that your list represents your future impact and 1ncome, so it’s important to give lots of attention to growing your list every year.

Step 2: Choose your time off

Most entrepreneurs “barrel through” the year, allowing for little or no time off. But a packed schedule will squelch your Divine Feminine Gift of Creativity and leave you feeling drained and exhausted. Remember, you’re designing your business to fit your life… so put your life first by scheduling the time off you need to relax and recharge.

Here’s another reason why putting your time off first will pull you forward: like a Bold Money Goal, making the commitment to honoring your time off will mean acting and being in your business from a whole different place – one that allows for business success and honors your needs as a Divine Feminine entrepreneur.

Step 3: Plan your high ticket offers

This is it – the secret to guaranteeing your cash flow and ending the cycle of chasing after the next client. Start by creating a high-end program and plan on filling a number of spots all at once. Using this strategy will boost your confidence and create some much-needed “breathing room” for other projects, so you’re not constantly worried about where your cash is coming from.

Step 4: Fill in the gaps to set yourself up for high-end success

Once you have your high-ticket offers set, you’ll have some gaps to fill. Here’s where you schedule lower price point programs such as information products and teleseminars. Choose offers that support your big paydays, such as a teleseminar series that would make a good “lead in” to your private coaching, or a listbuilding campaign.

Step 5: Include systematic listbuilding

Listbuilding may not be as exciting as filling a program with new clients, but systematically building your list throughout the year will ensure your future cash flow. Be sure to include 2-4 listbuilding activities every year, such as a free teleseminar, a new free gift giveaway, or speaking engagements where you can collect new leads.

Divine Feminine Entrepreneur Spotlight: Amy Sedgwick

“10 times what I used to charge…”

Amy Sedgwick
RedTentSisters.com
Leverage & Leadership Client

“Before working with Elizabeth, I was charging by the hour, one session at a time.  My sister and I run a retail shop where I offer my services, and it was still a struggle to get clients who would pay me.  Closing our doors was a monthly concern and we were borrowing money left, right and center just to stay afloat.

Now, the hourly sessions are gone and I offer programs that are designed to ensure clients get the results they’re looking for. I’m running a group program for my birth control clients that costs 10 times what I used to change for my services, and they’re getting phenomenal results! Plus, I have clients stepping into my Platinum program and I only work privately with clients who are an energetic match for me. I’m bringing in double to triple the income, but with a lot less work and definitely much less stress.

I now have a plan and the skills to reach my income goal for 2012… so our business can thrive!  I’m launching 3 programs in the new year and anticipate that the income I create in early 2012 will likely be 4 or 5 times what I averaged earlier this year, before working with Elizabeth.  They are all programs that I feel GREAT about and that will truly support women to get the change they are looking for.”

10 New Year’s Success Habits For The Wealthy Goddess

So the tree is taken down, the Yule log burned out, the eggnog all gone and the lights put away. The new year is here! It’s a time of reflection, looking forward, and making positive changes. Perhaps you’ve made a few New Year’s Resolutions for your life and business.

Personally, I’ve never had much luck with New Year’s Resolutions because the vibe feels punishing, not promising – like I’m going to have to work hard or struggle to create the positive change that I want.

That’s when I hit upon the idea of creating New Year’s habits. Habits are small, simple shifts that support you. They’re manageable, so you’re much more likely to succeed, especially if you take them one at a time. Best of all, habits create an environment that pull you forward and add up to BIG results over the long haul.

Below are 10 tried, true and simple Divine Feminine success habits for the new year. Turn even 2 or 3 of them into new habits and you’ll be amazed at how quickly you make positive shifts in your life and business – without effort, strain or struggle.

1. Honor your Divine Feminine Gift of Creativity daily. Your creativity, not your list, is your true source of income because it’s your creativity behind your programs, services, partnerships, relationships, marketing and all the other yumminess in your business.

That’s why you MUST protect your creativity (and creative time) like the valued asset it is. Remember, you simply can’t manifest when your energy is depleted!

2. Receive support daily. Consistent daily support is a necessity, not a luxury, for the Divine Feminine Entrepreneur. You simply cannot go it alone and expect to succeed. Coaches, mentors, assistants, web designers, and your emotional support system are all critical members of your team.

Receiving power tip: When you feel yourself pushing or struggling, that’s your cue to stop and check in: “Would a million dollar business owner be doing this task?” If not, delegate!

3. Pay yourself twice per month. Yes, you can do it! The secret is to focus on the action, not the amount, and take a no-excuses policy. Paying yourself first is a key practice in activating the Divine Feminine Gift of Receiving, which will allow you to receive even more.

4. Follow up with potential clients. Contrary to popular belief (and what your squishy mind is probably telling you), follow-up is a gift. When you get out of your ego (“they’re not really interested,” “I don’t want to pester,” etc) and check in from a place of caring and consideration, your clients will feel seen, acknowledged, and deeply appreciated. Check in at just the right time, and they’ll hire you.

5. Reconnect with current and past clients. Most spirit-driven entrepreneurs neglect past clients – a big mistake. A high percentage of satisfied clients will want more support from you, once the first program or contract is finished.

Make a habit of personally connecting and checking in with your peeps from time to time. They’ll feel the love, and you’ll both get the benefit of working together more often.

6. Track your income daily. This deceptively simple practice is one of THE most powerful, potent steps you can take to automatically start making more. (One of my clients reported 3 five figure months in a row shortly after starting this practice.)

Important tip: your motto when tracking is “it all counts.” Spouse’s income, gift money from Grandma, pennies on the street – it all counts. (Got a question about this? The answer is, “it all counts.”)

7. Commit to “just one thing” daily. To keep your marketing truly simple, stick to basic tried and true principles and adopt the magical practice that I like to call “just one thing”: every day, do just one thing to build your business, no matter how small.

“Just one thing” uses the Japanese principle of kaizen: big results come in continuous small increments over time. Commit to just one thing daily and you’ll never have to worry about where your clients are coming from ever again.

8. Let go of just one thing daily. Obligations, mundane tasks, and administrivia all chew up your precious Divine Feminine energy. So do damaging emotional habits like comparison, fear and doubt, and being too hard on yourself. Create the space for your Divine Feminine Gifts to flourish by asking yourself this question daily: “What can I let go of?” (Here, too, it all counts!)

9. Invest in your learning, growth and expansion. When you invest time, energy, attention and money in your own growth, you are essentially paying yourself… and the results can never be taken away. Find a coaching group or mastermind, schedule time to read or listen to the content, and implement.

10. Gratitude. You know it feels good. You know it works! Now all that’s left is to make it a habit. If you haven’t been giving thanks DAILY for all the money, business and success you DO have, now is the perfect time to start. Complete this sentence 5 times: “Today, I feel rich because…”

Best wishes for a rich and successful New Year!

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