A Simple System To Grow Your List (Without Having Others Promote You)

I hear it all the time: “Elizabeth, how can I grow my list when I don’t have anyone partnering with me and promoting my stuff?”

Truth is, you can generate a lot of revenue (and serve in a big way) with a small list.  I didn’t get serious about growing my list until well after my first multi-six-figures – and I only had about 650 people on my list at the time.

Nonetheless, growing your list is a big part of the 4th Key of Leverage – using the Internet and online marketing to market “one to many” (instead of one to one).   And while working with partners is undoubtedly the fastest way to reach more people, it’s not the only way.

Even when I had a small list, I consistently added  75-100 new people with every launch, with the help of a little system I invented that I’m going to share with you right now.  (These numbers might seem small, but they add up over time, especially when you’re just getting your list going.)

Step 1: Find your “channels.”

Where are all the places where you can reach your clients?  Make a big list of your “channels” – places online where your clients are hanging out AND you can establish a presence – i.e., participate and interact with people.  These include social networks, NING sites, forums, places you can advertise, networking organizations and of course your own channels (your list, blog, Facebook, Twitter).

“But Elizabeth, I don’t know what my channels are!” Obviously, I can’t find these for you.  But to get you thinking, here are some that I use, either currently or in the past:

• IAWBC Ning site (International Association Of Women In Business Coaching)
• Ladies Who Launch
• In Good Company (This is an NYC-based networking group for women entrepreneurs, similar to LWL. Membership includes email privileges to the group.)
• New Coach Connection mailing list
• Solo-E, SelfGrowth.com
• SeeYouOnTheCall.com (amazing resource – check them out and yes, invest in yourself and get the featured listing)
• Facebook groups
• LinkedIn groups

BONUS TIP: It is well worth the investment of a few hundred dollars a year for membership in the right channels – associations that connect you with your chosen audience.   There are lots of these out there – be creative and get support on the brainstorming if you need it.

Step 2: Pick your dates.

Get out your calendar and mark down when you want to share your call with your channels.  These are your “blast dates.”  (That’s what I call them because the word “blast” makes me laugh – feel free to use your own.)

Be sure to include the start date AND the day before.   Then, for some channels, it might be appropriate to do a day or two in the middle.  Use your judgment and follow the etiquette of your channels!

BONUS TIP: When you’re promoting a preview call or promotional teleclass, I recommend filling it over about 10 days.  Longer than that, you’re going to start dragging.  Throughout your launch, your goal is to create and build momentum.

Step 3: Create your copy

Here’s the copy you’re going to want to write (or have someone write for you):

• Opt-in page
• Email promo
• Facebook post(s)
• Ezine copy (this is a short copy blurb – see “Elizabeth Recommends” in my newsletter for examples)
• Tweets

BONUS TIP: I highly, highly encourage you to write as much of this copy at the same time as you can.  (You won’t be able to write every email promo, most likely – but do the first one.)

Step 4: Blast away

On your chosen dates, either you (or better yet, someone on your team) can simply go down the list of channels and post about your call.  Your assistant might have to tweak the copy a little here and there, but if it’s pre-written, for the most part she can just cut and paste.  That’s it!

Don’t forget your list! When communicating with your email list, be sure to add a “PS” at the bottom of your email, asking them to refer their friends and colleagues to your call.  You’d be surprised at how many people will do it.

Like any marketing, the key to making this system work for you is to create relationships and do it consistently.  Don’t blast places where you’re NOT already hanging out, connecting and participating.  Don’t expect to get tons of new signups the first time.  Once you have the system down, you can easily hand it off to a team member.   Enjoy!

This little system is just a sampling of the how-to content and mindset shifts I shared on my recent no-cost training call, “Leverage Secrets Of 6-Figure Entrepreneurs: How To Turn Your Divine Feminine Gifts Into An Extra $5,000 – $50,000 Each Month And Create True Freedom To Live Life On Your Terms… While Becoming The Leader You’re Destined To Be.”  Get access to the recording here:

http://www.marketinggoddess.com/leverage/

My Favorite – And Fastest – Six-Figure Strategies

All solo businesses go through different stages. There’s the beginning stage, otherwise known as “taking the leap” or “OMG am I really going to do this crazy thing?!”

Then there’s what I affectionately call the blundering-around-trying-to-find-your-way stage, a.k.a. “I’m not sure what I do or who I do it for” (lots of experimenting and course-correcting here)…

Then there’s the “chugging along” stage. You’ve begun to hit your stride, you’re starting to make money… hey, this “crazy thing” just might work! You hang out there for a while because, well, things are good.

And that’s when you nudge up against the sick-and-tired-of-being-at-the-same-level stage. You’re getting restless. The desire for expansion, what Wallace Wattles of Science Of Getting Rich fame calls “more life,” hits… and it’s time to step it up to the next level of income, impact and satisfaction.

I love that stage because it’s such a gift. That tug on your heart is your invitation to make the all-or-nothing decision to break through to a 6-figure income and impact.

The great news is, once you reach this point, you’re not starting from scratch! You’ve been going for a while, so chances are you have everything you need to make the transition quickly and gracefully, with just a few simple actions.

1. Tighten up your niche. Moving to your next level quickly (as opposed to the long and slow road) requires that you focus on a specific problem that people are motivated to invest in to get solved. This means releasing any attachment you may have to your process of deep transformation and getting really focused on what your clients want. Now is the perfect time to look at your niche again, to hone and refine. Are you thinking like a client would? How would they describe the problem you solve?

2. Transition to several levels of service, including a high-end offering. To create 6-figures in your business requires you to stop giving away all of your time in 1-on-1 sessions and instead transition to offering service at different levels of investment and availability. Your 1-on-1 time goes at the highest level, in a premium or high-end service such as a Platinum program or private VIP day.

3. Raise your fees. Once you’ve transitioned to different service levels, thinking in terms of “dollars for hours” and pricing your services at a low hourly rate simply doesn’t work. Instead, get very connected to the value of your new packages and price accordingly – in other words, raise your fees!

One of my favorite exercises for this is to make a list of at least 30 results that are possible for your clients when they work with you. This will force you to get very specific and will keep you connected to all the ways you positively impact your clients’ lives.

4. Systematically grow your list. Now that you’ve repositioned, repackaged and re-priced your services to support more people, it’s time to reach more people. Create a campaign to increase your list, including a clear goal (25% is a good number to start) and a “by when” date (shoot for 30-60 days). One way to do this is to create a new irresistible free offer and launch it as you would a new program, using social media and your current peeps to get the word out.

Remember, growing your business means growing yourself. (Entrepreneurship is not known as “the best personal development course on the planet” for nothing.)

Simple as they may be, these actions are bound to push a few of your buttons. And that’s okay. Think of them as stepping up to a whole new level of service and creating value for your clients – which they are!

One of the ways I’ve systematically grown my list by 500% in 2 years is by adding hundreds of people to my community with every no-cost teleseminar.  For most of these, I did NOT have “big players” promoting for me.  Can I share with you how I did it?  That’s just some of the juicy content I’ll be sharing on my all-NEW complimentary training call, “Leverage Secrets Of 6-Figure Entrepreneurs,” happening on August 30 at 12pm PT / 3pm ET.  Register here to reserve your seat: http://www.marketinggoddess.com/leverage/

How To Create Your Next In’come Leap With Ease

Spirit-driven entrepreneurs have big missions, big hearts and a deep desire to serve.  We’re in business to express our creativity and get our Heart Work into the world in a big way.

Problem is, so many entrepreneurs, especially women, allow themselves to drown in the details and get overwhelmed.  They want to create more in’come, but can’t move forward because there’s so much to do, or they don’t know the HOW – how to get a particular task done.

Here’s the thing, Goddess – staying stuck in overwhelm is a choice and is usually a symptom of a deeper fear or old pattern that doesn’t serve you any more.  (This goes for you heart-centered guys, too.  )

So how do you make your next in’come leap with ease – especially if you’re feeling overwhelmed?  The key to moving quickly and with as much ease as possible is to ask yourself the right questions.

Instead of asking a question that keeps you stuck or overwhelmed, ask yourself a different question.

Our minds are wired to look for answers to whatever questions we ask, which is why questions are such a powerful vehicle for transformation.  But they have to be the right questions.   So instead of asking yourself, “How do I get it done?” or “How do I get it all done?”  (Guess what – it’ll never be all done, so you can just let that go now…)

Ask things like “Who can help me?” , “How can I get the help I need?” and above all…

“How can this be easy?”

When I asked myself “how can this be easy?” years ago, the answer came by way of a challenge from my mentor: to claim my value, step up my pricing and focus on the high-end offers FIRST.  Now, that’s what I teach my clients, and it’s a big reason why they experience enormous leaps in their in’come so quickly.

So how can YOUR next in’come leap be easy?   If you’re not yet offering a high-end program, you have the opportunity to create 6-figures with fewer sales to awesome, committed clients, by creating an irresistible program and having rich and juicy conversations.

Now, doesn’t that sound much simpler than struggling to get the perfect website, untangling social media, creating infoproducts and all the techy pieces that keeps you in overwhelm?  Yes, all of those things are awesome, important and can help you grow… and they can wait until AFTER you’ve made your leap.    If you want more in’come, then focus on in’come… first.

For some of my best secrets on how to create, market and fill high-end programs, sign up for my no-cost video training here: http://www.6figuregoddess.com.

10+ Ways To Consciously Create Credibility (That High-End Clients Crave)

When I encourage my new clients to offer a high-end (or “Platinum Style”) program, usually one of the first concerns I hear is, “But Elizabeth, I don’t know enough yet” or “I haven’t had enough training.”

If that’s you, I get it. As a heart-centered entrepreneur, you want to be in integrity. You’re committed to giving great value. You want your clients to get the transformation they’re yearning for.

Problem is, behind these positive intentions is perhaps THE most damaging belief that stops talented women in their tracks, keeps them playing small and struggling to create 1ncome: the belief that they’re somehow not good enough, don’t know enough, or haven’t done enough to claim their worth.

Holding back on being the authentic expert you are causes you to miss out on thousands of dollars, plus opportunities to help your clients step up into phenomenal results. So hear me now, Goddesses (and all you heartfelt Adonis-es who are waiting for a crown, too)…

Nobody gives you permission to be the expert. You decide to BE the expert, and step into it.

Your clients WANT you to be the expert. They are WAITING for you to be the expert. And it’s a lot easier than you think, because your expert status and credibility are almost entirely within your control.

If you’re wondering exactly HOW you pull that off, I can help! Here’s a checklist of 10+ simple actions that build your credibility and help you own the “inner expert” you are…

1. Create your Signature System. Your signature system is simply what you’re already doing with clients, organized into a highly marketable series of steps. When you package your expertise in a step-by-step system, you instantly tell your clients that you have it all figured out and can help them get results.

2. Tell your Signature Story – everywhere. Many heart-centered solopreneurs, especially women, hold back on sharing their stories because they think their clients don’t care. Truth is, it’s your story that creates instant credibility with high-end clients. Your story tells them that you’ve “walked the walk that they want to walk” and can show them how.

3. Be a collector of testimonials. Proudly sharing your clients’ results creates proof that you’ve got the goods, plus you’re bound to inspire others in your tribe to stretch and grow… right into your programs.

4. Talk about the results your clients get. Sprinkle stories about your clients’ results in your articles, teleseminars and signature talks. (Remember, people love stories, so these powerful case studies will come across as totally natural, not bragging.)

5. Be a testimonial on someone else’s site. One of the fastest ways to skyrocket your visibility and credibility is to align with successful people and make them look good. Also? You’ll attract more clients and get more sales. (This strategy alone has been worth thousands of dollars in business to me.)

6. Share your insights and opinions. Yes, you’ll ruffle a few feathers along the way – that’s how you know you’re having an impact. Being willing to have a point of view positions you as a woman or man of courage – a thought leader who commands respect and attention. (Plus, you’ll attract more of who’s right for you and less of who isn’t.)

7. Share what you’re learning. The more you train, the more you know… and the more you can bring back to your tribe. High-end clients want to see that you’re learning, growing, expanding.

8. Be interviewed. These include teleseminars, radio and in print. With the huge demand for high-quality content, it’s simple to set up 2 interviews minimum – month in, month out. You’ll build your list and your credibility at the same time.

9. Interview other experts. This year, I made a conscious decision to establish myself as a leader in the conversation around the Divine Feminine, especially as it pertains to entrepreneurship. My first move? Launching Goddess Business School, followed by my signature teleseries, 6-Figure Secrets Of Divine Feminine Entrepreneurs.

Did it work? Well, I receive inquiries constantly, and just a few days ago I spent over an hour talking with an established journalist who is working on an article on the emergence of the Feminine in business for a mainstream, well-respected publication. (The takeaway? You can do this, too!)

10. Publish high-quality content on your blog and in your newsletter. Include tips that demonstrate that there’s a problem, and WHY it’s a problem, along with quality how-to content that leads them to taking the next step with you.

11. Make a bold claim – take a strong stand! As always, I’m telling it like it is. If you’re not willing to make a claim and take a stand, why should high-paying clients invest with you? What is a claim (and a stand) that you can live up to?

12. Offer a high-end (Platinum-style) program. It may seem weird at first, but when you start offering high-end programs (which are actually easier to fill than the low-end ones you’re struggling with now), you’re instantly seen as the expert. People take you seriously. YOU take you seriously. Clients line up to work with you.

Yes, really. And that, dear Goddess, is a win-win-win blessing for everyone.

Want more practical steps on how to BE the expert your clients want to hire? It’s all part of the proven step-by-step system I share in my Client Enrollment Secrets program, to attract and authentically ‘seal the deal’ with high-end clients who are ready, willing and eager to pay your fees. Go here to get instant access to all modules, bonus trainings and tons of done-for-you goodies (including my exact system to get the awesome success stories you see me sharing): http://www.ClientEnrollmentSecrets.com

3 Secret Reasons Why Clients Say “I Can’t Afford It”

So there you are, on the phone with your latest potential client. You’ve had a transformative conversation. You both know that working with you is the best next step for them, so you make the  offer of your services. And then it comes… “I’d love to, but… I just don’t have the finances right now.”

Uh oh – the door of possibility has been slammed shut by the money concern. Or has it?

Many spirit-led coaches, mentors and practitioners hear concerns like “I can’t afford it” and take them at face value. And of course you don’t want to be pushy or try to get your client to do something against their best interest. But here’s the problem… most of the time (think 80-90%), the words

“I can’t afford it…”

“I don’t have time…”

“I have to think about it…”

… are a smokescreen. An excuse. (Yes, let’s call a spade a spade, here.)

So there’s something else going on, and it’s one of 3 things.

1. It’s not a fit. They truly don’t need what you have right now. This one is pretty unlikely, especially if you’ve gotten to the point in the conversation where you’re making an invitation. (Indeed, you wouldn’t be making it in the first place if it wasn’t a fit, right?) But it happens.

2. They haven’t seen the value – yet. In other words, they don’t really know why they need it, or why they should invest with you. That doesn’t mean that they don’t need you, just that they don’t understand how what you do will help her relieve pain or solve a pressing challenge – yet.
(Closely related: they don’t know why they should invest with you right now.)

3. Some form of fear. Now this is the biggie. Stepping up, going out on a limb, making a powerful shift – even when your client sincerely wants to change her life, it’s still going to trigger fear. That part of her that wants the safety of the status quo will kick in – you can count on it.

And then there are other fears: fear of turning you down, fear that they can’t get the results, fear of not being liked, fear of being judged… the fears go on and on.

So how do you uncover the REAL issue… without being pushy? The answer is to get curious, stay detached, and ask questions.

When your client is standing at the threshold of changing their life, their “squishymind” is doing everything in its power to sabotage them. They need you to take a strong stand for their truth.

And this is soooo important, because when people give into their fear, they miss out getting your help to get what they really want. And you miss out on – literally – thousands and thousands of dollars in in’come over time… not to mention living your purpose.

The Next Time You Hear “I Can’t Afford It,” Try This Script…

“I hear that [finances, time, etc] is a concern for you. May I ask you a question about that?”

People are rarely challenged when they bring up the money concern. You’re going into uncomfortable territory when you bypass the socially acceptable move – i.e., when you DON’T let them off the hook. So before going there,
you want to be respectful. Otherwise, you may lose your potential client’s trust (and the sale).

At this point, you want to find out if it’s really about the money. If it’s about value, back up in the conversation and return to their problem and the cost of not getting it solved. If it’s truly about the money, you can refer them to someone else, or help them find the money.

It’s easy to take “I can’t afford it” personally, break the tension or otherwise let ‘em off the hook. But remember, this conversation is about your client’s decision to truly change their life. By not buying into their excuses, you take a strong stand for them and empower them to make a different choice, the next step along their journey to health, wealth and happiness.

Ready to transform “I can’t afford it” into “When can we start?” Join me for my all-NEW telecourse, Client Enrollment Secrets™, to learn how to authentically seal the deal with high-paying awesome clients who are eager to pay your  (increased!) fees and get great results. Register by May 23 for an unheard-of crazy awesome investment that you CAN say yes to, no matter where you are in business right now:
http://www.clientenrollmentsecrets.com

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