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	<title>From The Desk Of The Marketing Goddess &#187; Positioning</title>
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	<link>http://www.marketinggoddessblog.com</link>
	<description>Authentic marketing secrets for spirited entrepreneurs</description>
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		<title>Why They&#8217;re Not Buying From You (And What To Do About It)</title>
		<link>http://www.marketinggoddessblog.com/2012/01/13/why-theyre-not-buying-from-you-and-what-to-do-about-it/</link>
		<comments>http://www.marketinggoddessblog.com/2012/01/13/why-theyre-not-buying-from-you-and-what-to-do-about-it/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 21:19:04 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Good Practices]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1473</guid>
		<description><![CDATA[There&#8217;s probably nothing more frustrating than pouring your heart and soul into creating a program, putting it out there into the world and… nobody buys. It&#8217;s like planning an incredible party and then nobody comes. Not fresh! The great news is, the reason why nobody&#8217;s buying usually comes down to one of just a few things. Once you get a feel for what makes an offer fizzle or fly-off-the-shelves, you can design your programs and offerings to be irresistible. Here are 4 questions to ask yourself the next time you&#8217;ve made a great offer and are still wondering, &#8220;Why won&#8217;t<a href="http://www.marketinggoddessblog.com/2012/01/13/why-theyre-not-buying-from-you-and-what-to-do-about-it/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2012/01/13/why-theyre-not-buying-from-you-and-what-to-do-about-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Simple Way to Boost Your Holiday Cash Flow: The VIP Day</title>
		<link>http://www.marketinggoddessblog.com/2011/11/19/a-simple-way-to-boost-your-holiday-cash-flow-the-vip-day/</link>
		<comments>http://www.marketinggoddessblog.com/2011/11/19/a-simple-way-to-boost-your-holiday-cash-flow-the-vip-day/#comments</comments>
		<pubDate>Sat, 19 Nov 2011 14:50:00 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Goals & Planning]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[VIP]]></category>
		<category><![CDATA[VIP day]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1415</guid>
		<description><![CDATA[Have you heard about this format for your streamlining your service that&#8217;s simple, fun and oh-so-gratifying to deliver?  I&#8217;m talking about the VIP Day, or VIP Intensive. In a VIP day, you come together with your client in a very focused fashion to support them with a particular challenge or problem. Instead of spreading out your coaching or consulting time over a matter of weeks or months, you &#8220;go deep&#8221; over a period of a single day. The VIP day is a tremendous opportunity to serve your clients at a higher level. They are also a great way to deliver<a href="http://www.marketinggoddessblog.com/2011/11/19/a-simple-way-to-boost-your-holiday-cash-flow-the-vip-day/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/11/19/a-simple-way-to-boost-your-holiday-cash-flow-the-vip-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Favorite – And Fastest – Six-Figure Strategies</title>
		<link>http://www.marketinggoddessblog.com/2011/08/26/my-favorite-%e2%80%93-and-fastest-%e2%80%93-six-figure-strategies-2/</link>
		<comments>http://www.marketinggoddessblog.com/2011/08/26/my-favorite-%e2%80%93-and-fastest-%e2%80%93-six-figure-strategies-2/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 12:09:41 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Goals & Planning]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[leverage]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[raise your fees]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1371</guid>
		<description><![CDATA[All solo businesses go through different stages. There&#8217;s the beginning stage, otherwise known as &#8220;taking the leap&#8221; or &#8220;OMG am I really going to do this crazy thing?!&#8221; Then there&#8217;s what I affectionately call the blundering-around-trying-to-find-your-way stage, a.k.a. &#8220;I&#8217;m not sure what I do or who I do it for&#8221; (lots of experimenting and course-correcting here)&#8230; Then there&#8217;s the &#8220;chugging along&#8221; stage. You&#8217;ve begun to hit your stride, you&#8217;re starting to make money&#8230; hey, this &#8220;crazy thing&#8221; just might work! You hang out there for a while because, well, things are good. And that&#8217;s when you nudge up against the sick-and-tired-of-being-at-the-same-level stage. You&#8217;re getting restless. The desire for<a href="http://www.marketinggoddessblog.com/2011/08/26/my-favorite-%e2%80%93-and-fastest-%e2%80%93-six-figure-strategies-2/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/08/26/my-favorite-%e2%80%93-and-fastest-%e2%80%93-six-figure-strategies-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The truth about what high-end clients are REALLY paying for</title>
		<link>http://www.marketinggoddessblog.com/2011/06/30/the-truth-about-what-high-end-clients-are-really-paying-for/</link>
		<comments>http://www.marketinggoddessblog.com/2011/06/30/the-truth-about-what-high-end-clients-are-really-paying-for/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 19:42:04 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1341</guid>
		<description><![CDATA[Are you intrigued by the idea of offering a high-end program, but secretly wonder if you could create one that&#8217;s &#8220;worth it&#8221;? Or maybe you KNOW your work changes lives (of course!) but&#8230; when you think of going Platinum, you can&#8217;t help but wonder WHY someone would pay those kinds of fees. One secret to banishing doubt around going Platinum (and the old &#8220;who am I to charge that much&#8221;) is to understand what high-end clients are REALLY investing in at this level. Many heart-centered, spirit-driven solopreneurs feel like there&#8217;s sooo much riding on what they put IN to their<a href="http://www.marketinggoddessblog.com/2011/06/30/the-truth-about-what-high-end-clients-are-really-paying-for/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/06/30/the-truth-about-what-high-end-clients-are-really-paying-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Secret Reasons Why Clients Say “I Can’t Afford It”</title>
		<link>http://www.marketinggoddessblog.com/2011/05/21/3-secret-reasons-why-clients-say-i-cant-afford-it/</link>
		<comments>http://www.marketinggoddessblog.com/2011/05/21/3-secret-reasons-why-clients-say-i-cant-afford-it/#comments</comments>
		<pubDate>Sat, 21 May 2011 12:56:37 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1322</guid>
		<description><![CDATA[So there you are, on the phone with your latest potential client. You’ve had a transformative conversation. You both know that working with you is the best next step for them, so you make the  offer of your services. And then it comes... “I’d love to, but… I just don’t have the finances right now.”]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/05/21/3-secret-reasons-why-clients-say-i-cant-afford-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Truth About Why Clients Don&#8217;t Sign Up</title>
		<link>http://www.marketinggoddessblog.com/2011/05/10/the-truth-about-why-clients-dont-sign-up/</link>
		<comments>http://www.marketinggoddessblog.com/2011/05/10/the-truth-about-why-clients-dont-sign-up/#comments</comments>
		<pubDate>Tue, 10 May 2011 16:01:29 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1303</guid>
		<description><![CDATA[Over the past month, I&#8217;ve been taking part in a super-accelerated training program for heart-centered entrepreneurs who want to add speaking and training to their business.  Those who got into action quickly and lead a workshop within the month got the chance to present a version of their new talk to the group. So why was that so cool?  Because we actually got to make real, live offers for our programs and enroll clients from the stage &#8211; an opportunity to make the (sizable) program investment back from a single 12-minute speech. It was a thrill to watch as some<a href="http://www.marketinggoddessblog.com/2011/05/10/the-truth-about-why-clients-dont-sign-up/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/05/10/the-truth-about-why-clients-dont-sign-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Tell-Tale Signs That It’s Time To Raise Your Fees</title>
		<link>http://www.marketinggoddessblog.com/2011/03/04/3-tell-tale-sign-its-time-to-raise-your-fees/</link>
		<comments>http://www.marketinggoddessblog.com/2011/03/04/3-tell-tale-sign-its-time-to-raise-your-fees/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 16:01:13 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[add massive value]]></category>
		<category><![CDATA[boundaries]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[conscious business]]></category>
		<category><![CDATA[fees]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[income]]></category>
		<category><![CDATA[priving]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1226</guid>
		<description><![CDATA[When it comes to fees and charging, most spiritual women feel a lot of conflict. We’re spiritual, we’re women… it’s a double-whammy of cultural conditioning that says “give it all away.” Thing is, this leads to women chronically undercharging and waiting far too long to charge what their work is really worth. It may feel giving and generous, but as the saying goes, you can’t give when your cup is empty. Ultimately, undercharging leaves you depleted and defeats your purpose of making a big impact in the world. Here are 3 “dead giveaways” (and one bonus!) that both you and<a href="http://www.marketinggoddessblog.com/2011/03/04/3-tell-tale-sign-its-time-to-raise-your-fees/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/03/04/3-tell-tale-sign-its-time-to-raise-your-fees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to say when they say &#8220;Yes, but&#8230;&#8221;</title>
		<link>http://www.marketinggoddessblog.com/2011/02/16/what-to-say-when-they-say-yes-but-2/</link>
		<comments>http://www.marketinggoddessblog.com/2011/02/16/what-to-say-when-they-say-yes-but-2/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 00:19:55 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Goals & Planning]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[conscious business]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[income]]></category>
		<category><![CDATA[pitfalls]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[success strategies]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1199</guid>
		<description><![CDATA[So you’re sharing your fabulous program with a potential client. You both know it’s perfect and you can feel her getting excited about the transformation within her reach! You say your new higher fee (without choking – yeeha!) and… … the next words you hear are “I’d love to, BUT…” “… I can’t afford it…” “… It’s not the right time right now…” “… I need to check with my spouse…” “… I need to check with my gut – can I get back to you?” First things first: don’t freak out! The “yes, but” is a concern, or objection…<a href="http://www.marketinggoddessblog.com/2011/02/16/what-to-say-when-they-say-yes-but-2/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2011/02/16/what-to-say-when-they-say-yes-but-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Massive Social Proof Fail</title>
		<link>http://www.marketinggoddessblog.com/2009/11/19/massive-social-proof-fail/</link>
		<comments>http://www.marketinggoddessblog.com/2009/11/19/massive-social-proof-fail/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 02:38:17 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Good Practices]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=367</guid>
		<description><![CDATA[Up late tonight burining the midnight oil on some copywriting and what do I see before me?  The opportunity for a quickie lesson in saleswomanship, persuasion, and not-so-pretty human nature. So there I was, reading my Twitter feed.  Someone I respect linked to a post which lands me smack-dab on the site of a marketing strategist I&#8217;ve never met (online or off) but whose name I recognize. The strategist&#8217;s picture in the banner at the top of the page is bold, confident&#8230; maybe even a little sassy. Definitely client-attractive.  The landing page looks great, with lots of yummy benefits, so<a href="http://www.marketinggoddessblog.com/2009/11/19/massive-social-proof-fail/">...  -> Read On</a>]]></description>
		<wfw:commentRss>http://www.marketinggoddessblog.com/2009/11/19/massive-social-proof-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Choose The RIGHT Networking Events To Grow Your Business</title>
		<link>http://www.marketinggoddessblog.com/2009/09/01/choose-the-right-networking-events/</link>
		<comments>http://www.marketinggoddessblog.com/2009/09/01/choose-the-right-networking-events/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 04:02:18 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=243</guid>
		<description><![CDATA[How entrepreneurs &#8220;do business&#8221; is shifting in a BIG way thanks to this new economy we&#8217;re in.  These days, my colleagues and clients both report the same thing: now more than ever, people are craving a personal connection.  Yep, I&#8217;m talking about getting your fanny out from behind the blue screen of your computer and going to some networking events. For me, it&#8217;s about going where the spirit-rich business owners are and that often means kissing my beloved hubby Leland goodbye and getting on a plane.  (You&#8217;d think that New York City would have more to offer closer-to-home in this<a href="http://www.marketinggoddessblog.com/2009/09/01/choose-the-right-networking-events/">...  -> Read On</a>]]></description>
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		<slash:comments>0</slash:comments>
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