A Simple System To Grow Your List (Without Having Others Promote You)
I hear it all the time: “Elizabeth, how can I grow my list when I don’t have anyone partnering with me and promoting my stuff?”
Truth is, you can generate a lot of revenue (and serve in a big way) with a small list. I didn’t get serious about growing my list until well after my first multi-six-figures – and I only had about 650 people on my list at the time.
Nonetheless, growing your list is a big part of the 4th Key of Leverage – using the Internet and online marketing to market “one to many” (instead of one to one). And while working with partners is undoubtedly the fastest way to reach more people, it’s not the only way.
Even when I had a small list, I consistently added 75-100 new people with every launch, with the help of a little system I invented that I’m going to share with you right now. (These numbers might seem small, but they add up over time, especially when you’re just getting your list going.)
Step 1: Find your “channels.”
Where are all the places where you can reach your clients? Make a big list of your “channels” – places online where your clients are hanging out AND you can establish a presence – i.e., participate and interact with people. These include social networks, NING sites, forums, places you can advertise, networking organizations and of course your own channels (your list, blog, Facebook, Twitter).
“But Elizabeth, I don’t know what my channels are!” Obviously, I can’t find these for you. But to get you thinking, here are some that I use, either currently or in the past:
- IAWBC Ning site (International Association Of Women In Business Coaching)
- Ladies Who Launch
- In Good Company (This is an NYC-based networking group for women entrepreneurs, similar to LWL. Membership includes email privileges to the group.)
- New Coach Connection mailing list
- Solo-E, SelfGrowth.com
- SeeYouOnTheCall.com (amazing resource – check them out and yes, invest in yourself and get the featured listing)
- Facebook groups
- LinkedIn groups
BONUS TIP: It is well worth the investment of a few hundred dollars a year for membership in the right channels – associations that connect you with your chosen audience. There are lots of these out there – be creative and get support on the brainstorming if you need it.
Step 2: Pick your dates.
Get out your calendar and mark down when you want to share your call with your channels. These are your “blast dates.” (That’s what I call them because the word “blast” makes me laugh – feel free to use your own.)
Be sure to include the start date AND the day before. Then, for some channels, it might be appropriate to do a day or two in the middle. Use your judgment and follow the etiquette of your channels!
BONUS TIP: When you’re promoting a preview call or promotional teleclass, I recommend filling it over about 10 days. Longer than that, you’re going to start dragging. Throughout your launch, your goal is to create and build momentum.
Step 3: Create your copy
Here’s the copy you’re going to want to write (or have someone write for you):
- Opt-in page
- Email promo
- Facebook post(s)
- Ezine copy (this is a short copy blurb – see “Elizabeth Recommends” in my newsletter for examples)
- Tweets
BONUS TIP: I highly, highly encourage you to write as much of this copy at the same time as you can. (You won’t be able to write every email promo, most likely – but do the first one.)
Step 4: Blast away
On your chosen dates, either you (or better yet, someone on your team) can simply go down the list of channels and post about your call. Your assistant might have to tweak the copy a little here and there, but if it’s pre-written, for the most part she can just cut and paste. That’s it!
Don’t forget your list! When communicating with your email list, be sure to add a “PS” at the bottom of your email, asking them to refer their friends and colleagues to your call. You’d be surprised at how many people will do it.
Like any marketing, the key to making this system work for you is to create relationships and do it consistently. Don’t blast places where you’re NOT already hanging out, connecting and participating. Don’t expect to get tons of new signups the first time. Once you have the system down, you can easily hand it off to a team member. Enjoy!
This little system is just a sampling of the how-to content and mindset shifts I shared on my recent no-cost training call, “Leverage Secrets Of 6-Figure Entrepreneurs: How To Turn Your Divine Feminine Gifts Into An Extra $5,000 – $50,000 Each Month And Create True Freedom To Live Life On Your Terms… While Becoming The Leader You’re Destined To Be.” Get access to the recording here:
http://www.marketinggoddess.com/leverage/
How To Create Your Next In’come Leap With Ease
Spirit-driven entrepreneurs have big missions, big hearts and a deep desire to serve. We’re in business to express our creativity and get our Heart Work into the world in a big way.
Problem is, so many entrepreneurs, especially women, allow themselves to drown in the details and get overwhelmed. They want to create more in’come, but can’t move forward because there’s so much to do, or they don’t know the HOW – how to get a particular task done.
Here’s the thing, Goddess – staying stuck in overwhelm is a choice and is usually a symptom of a deeper fear or old pattern that doesn’t serve you any more. (This goes for you heart-centered guys, too. 
)
So how do you make your next in’come leap with ease – especially if you’re feeling overwhelmed? The key to moving quickly and with as much ease as possible is to ask yourself the right questions.
Instead of asking a question that keeps you stuck or overwhelmed, ask yourself a different question.
Our minds are wired to look for answers to whatever questions we ask, which is why questions are such a powerful vehicle for transformation. But they have to be the right questions. So instead of asking yourself, “How do I get it done?” or “How do I get it all done?” (Guess what – it’ll never be all done, so you can just let that go now…)
Ask things like “Who can help me?” , “How can I get the help I need?” and above all…
“How can this be easy?”
When I asked myself “how can this be easy?” years ago, the answer came by way of a challenge from my mentor: to claim my value, step up my pricing and focus on the high-end offers FIRST. Now, that’s what I teach my clients, and it’s a big reason why they experience enormous leaps in their in’come so quickly.
So how can YOUR next in’come leap be easy? If you’re not yet offering a high-end program, you have the opportunity to create 6-figures with fewer sales to awesome, committed clients, by creating an irresistible program and having rich and juicy conversations.
Now, doesn’t that sound much simpler than struggling to get the perfect website, untangling social media, creating infoproducts and all the techy pieces that keeps you in overwhelm? Yes, all of those things are awesome, important and can help you grow… and they can wait until AFTER you’ve made your leap. 
If you want more in’come, then focus on in’come… first.
For some of my best secrets on how to create, market and fill high-end programs, sign up for my no-cost video training here: http://www.6figuregoddess.com.
How To Get High-End Clients When You DON’T Have A Big List (Yet!)
One of the biggest questions I hear about Platinum is this: “Can I offer Platinum Programs even if I don’t have a list?”
The answer is… yes! 
Whether you’re new in business, or just never got around to building a list in any systematic fashion (and if that’s you, no worries, you’re definitely NOT alone), you can still offer Platinum programs.
Indeed, Platinum Programs are perhaps THE best way to create significant income WITHOUT a big list, or even a list at all.
Why? Because all you need to get new Platinum clients is:
a. A well-designed, irresistible Platinum-style program
b. The willingness to be in conversation with a potential client
That’s it!
No matter what business you’re in or where you are in your business right now, you have a tremendous opportunity to create a high-end offer your ideal clients will love.
And while you may be skeptical, it’s well-known in marketing circles that a certain percentage of the clients in every business – sometimes up to 20% – want a high-end or premium level of service.
(Even pizza parlors and dry cleaners have pulled this off. So can YOU.)
So what do you do when you don’t have a list?
Well, my clients will tell you that I’m a huge fan of hand-inviting – that is, reaching out to people already in your circle and making a personal, heartfelt invitation.
(Indeed, this is the “low hanging fruit” lead generation strategy I start everyone with, whether they have a list or not. I also give them specific scripts so they know exactly what to say.)
And rather than coming across as “pushy” (which is what so many heart-centered entrepreneurs fear, which keeps them stopped in their tracks), you will be amazed at how much your clients will appreciate that you thought of them, and cared enough about them to let them know.
So my coach’s request for you for this tip is to think of the people in your circle right now. Who really needs your help to step into their greatness? Who would you LOVE to work with in a deeper, richer way?
If you can’t think of anyone, don’t let that take you out. Get support from a buddy on the brainstorming, because I promise you, they’re there.
At this point, I’ve mentored hundreds of entrepreneurs and I have YET to find a single one who did NOT have ideal clients in their sphere already – even people who live in the proverbial “middle of nowhere.” That’s why I’m so confident about this one.
So do this simple exercise and see what pops for you, ok? You’re going to get some ideas on how to be of service – and that’s always a good thing.
Ready to step it up and offer high-end programs… even if you don’t have a list? I created my first multiple six figures with a list of 650 people and will be sharing some of my best secrets for easily filling your programs (even when you don’t have a list) on a new fr’e’e training call happening on JULY 19, “3 Surefire Strategies To Fill Your High-End Program, Even If You Don’t Have A List.” This call is part of my all-NEW training series – when you sign up for the videos, you’ll be invited automatically. Register here: http://www.6figuregoddess.com
How To Get Your Clients To Do The “Selling” For You
As spiritual entrepreneurs, it’s pretty much a given that we hate being sales-y, hard selling, used car salesmen and any kind of high-pressure selling situations. And yet, we have to sell our services and make money if we want to make an impact. What to do?
If you’ve ever struggled with that dilemma, let me introduce you to the most effective, authentic, non-pushy, unpaid sales force you could ever wish for: your clients.
What your clients say about you to others will always be more impactful with new peeps than anything you could say on your own. Why? Because they are proof positive of what you do! (Others reinforcing your claims through things like testimonials are known as social proof, a proven element of ethical persuasion.)
While you’ll still need to get on the phone with a potential client and “seal the deal” with a value-rich conversation, taking these 3 steps consistently will result in more potential clients who are already pre-sold on working with you.
1. Help ‘em get great results. We all want to help clients get great results because it’s what we truly want for them. It’s also just good business. When your clients get great results, chances are they’ll come back for more. They’ll also sing your praises from the rooftops, talk about you to their friends and send peeps your way. (Otherwise known as “I have a possible client for you…”)
Helping your clients get results doesn’t have to mean a lot of extra work for you – remember, you are not doing the work. One strategy: create a signature system that, when followed, inevitably leads them to what they want.
2. Collect testimonials religiously and share them with everyone. When your clients get great results, they will be happy to share the love in the form of a compelling success story… but it’s up to YOU to get them. And that means being prepared for every opportunity and making collecting them a habit.
The first step is to get into the habit of asking. When a client sends you an email raving about you, simply ask, “I’d love to feature you in my marketing because I know my peeps will find your story inspiring. Would you be willing to share your story?” Offer to draft a case study. Provide them with questions to give you some raw material that you can shape into a “before and after” testimonial for their approval.
Remember, your clients WANT to help you! But don’t make them figure it out or work hard for you. Be at the ready with systems to turn their kudos into compelling case studies that attract more clients just like them. Then post them everywhere: on your website, blog, in your ezine, etc.
3. Appreciate ‘em. Your clients long for acknowledgement and love to be appreciated. Show your clients that you care with things like thank-you cards, special savings on your classes and programs, and client appreciation events (like a special teleseminar).
What’s the best way to show your clients that you appreciate their referrals? A thank-you in the form of… money! And you don’t need a formal affiliate program to keep track of things. Simply ask your new clients, “Who may I thank for your referral?” And do it – with a check.
You don’t need to “convince” a potential client who is ready to say yes! By nurturing your current clients via these 3 tips, they’ll feel great about referring you to their friends. Which means you’ll naturally start to experience more people coming to you who already know how you can help them – no convincing required.
Ready to transform “I can’t afford it” into “When can we start?” I’m sharing my system to get compelling, authentic client success stories that do the selling for you in my all-NEW telecourse, Client Enrollment Secrets™. There’s still time to join the nearly 100 heart-centered entrepreneurs who are “all in” for this program – you’ll get instant access to the first two trainings as soon as you register! Grab your seat here: http://www.clientenrollmentsecrets.com
The Truth About Why Clients Don’t Sign Up
Over the past month, I’ve been taking part in a super-accelerated training program for heart-centered entrepreneurs who want to add speaking and training to their business. Those who got into action quickly and lead a workshop within the month got the chance to present a version of their new talk to the group.
So why was that so cool? Because we actually got to make real, live offers for our programs and enroll clients from the stage – an opportunity to make the (sizable) program investment back from a single 12-minute speech.
It was a thrill to watch as some speakers create a “table rush” of people storming to the back table to sign up for their programs. But while every single speaker gave an awesome presentation, some got a trickle of sales… while others created a flood.
What inspires a client to leap out of their chair in a seminar and what inspires YOUR potential clients to say “yes!” on the telephone are actually one and the same. The key ingredients are problems and solutions - that is, speaking directly to the problems of your clients and clearly communicating your SOLUTION in language that they can understand.
And here’s the proof…
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When the speaker clearly spoke to the problem their program solved and solution they provided, people whipped out their credit cards and invested in the spot.
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When the problem and solution was unclear, the audience stayed in their chairs.
You don’t need to have your niche all worked out to begin using the magic of “problem/solution” to get more clients, more easily. Here are 3 tis to help you easily speak the language that inspires high-paying clients to invest with YOU…
1. Put yourself in your client’s shoes.
We spiritual entrepreneurs loooove our process. And let’s face it – for us, the process of transformation is – dare I say it? – fun. (You know, at least some of the time. )
Problem is, your clients aren’t thinking about the process, they’re thinking about the pain. Fixing the pain is a must (read: they will invest to get the problem solved). Going through the process is a “might be nice.”
So what you want to discover is, “What’s the specific problem my client is seeking to solve?“ You can uncover this very easily with some simple questions in a conversation.
2. Their language, your transformation.
Another disconnect occurs when you’re speaking about what you do in the language of your process. Even if you work with other people, you might as well be “speaking Greek” – because in that moment, they are speaking the language of their problems.
So how do you translate? One of my favorite questions to ask myself to uncover the problems is “What are they telling themselves?” Another good one: “If I were following them around for a day…”
3. Give a reason why.
Even when your clients have pressing problems, it’s very likely that they’ve been tolerating them for a long time. Which means they’ll continue to tolerate them… unless you give them a really compelling reason to say yes to their transformation right now.
You’ve likely seen marketers and speakers use incentives like bonuses and payment plans to inspire fast action. But these are just icing on the cake of the real reason why someone would say yes now: the cost of continuing to put up with the problem. What’s it really costing them to stay stuck where they are?
When you speak to pressing problems and offer compelling solutions, high-paying clients step up… and get amazing results.
It can be weird to talk about problems instead of possibility, and uncomfortable to get someone clear and present to the costs of the pain. But focusing on problems is actually a gift that opens the door to a new, empowering choice for your clients…. and an opportunity for you to serve your mission.
Ready to transform “I can’t afford it” into “When can we start?” Join me for my all-NEW high-content, no-cost training call on May 12 to learn how to authentically seal the deal with high-paying awesome clients who are eager to pay your (increased!) fees and get great results. Reserve your space on the line here: http://www.marketinggoddess.com/awesomeclients/
Elizabeth Purvis, a.k.a. “The Marketing Goddess” mentors extraordinary spiritual women entrepreneurs to 6-figures and beyond.
