Are you ready to attract clients who need you AND want to pay you?
I hope you’ve marked your calendar for my upcoming free breakthrough call, happening next THURSDAY, JULY 22 at 8pm EST?
“Marketing Alchemy: How To Transform Your
Purpose, Passion, And Powerful Process Into
Spirit Rich Marketing That Sells!”
I created this call because I see so many heart-centered, deeply spiritual entrepreneurs struggling with one massive problem: how to “bottom line” what they do into spirit rich marketing that attracts quality clients (instead of freebie seekers) and instantly conveys the value of what they offer. Here is just some of what we’ll be covering on the call…
The 4 key elements of spirit rich marketing that make you irresistible to ideal, high-paying clients (These are the “big picture” pieces you MUST have in place to make attracting the right clients a breeze)- The biggest marketing misunderstanding most spirit rich healers, coaches and consultants have about selling their services (that costs them dearly and leaves them feeling defeated)
- A simple (and dare I say fun!) marketing strategy you can use with any of your “deep work” processes to transform eyes-glazing-over to eager requests for your services
- The secret energetic ingredient (that nobody else is talking about) that’s the make-or-break difference between consistently attracting higher fees and better clients and… not.
- The 2 steps I took that transformed me from stuck, broke, desperate and hiding out to a respected expert – practically overnight.
I’ll also share lots of yummy details on Brand Archetypes! Do you know yours yet? If not, you can discover yours with a free Archetype assessment when you register for the call. Download the assessment AND register for the call here: http://www.marketinggoddess.com/archetypes.html
4 Simple Marketing Steps That Stabilize Your Cash Flow
One of the biggest frustrations I hear from my peeps is, “Elizabeth, I’m so overwhelmed by all this marketing crap!”
And really, it’s no darn wonder, right? There’s always more you “could” be doing (on top of the stuff you know you “should” be doing) which leads to feeling not good enough and guilty, which quickly leads do… doing nothing. (Am I right or am I right?)
Trouble is, “doing nothing” quickly leads to a cash flow squeeze, not to mention letting your gifts go to waste. Not good!
One thing I really value is simplicity. And when you get to the bottom line, relationship-based authentic marketing is simple. Here are the 4 steps you’ll need to master to keep your peeps AND your pocketbook happy…
Step 1: Become a beacon to your perfect clients. What do I mean by this? Know what your perfect clients want, know how you can help them, and openly share that fact – all the time.
On the outside, you’ll need to have some basic things in place, such as a compelling marketing message, a website, a yummy fr.e.e offer and a database (i.e., mailing list). On the inside, becoming a beacon is about owning and boldly claiming what you’re brilliant at (your gifts) and then saying “Here’s how I can help and here’s how your life will change when we work together.”
Step 2: Provide VALUE by creating and sharing great content. Bottom line: business is about helping others and providing massive value to your peeps. Providing great content, both no-cost and paid, adds value and builds trust so that your clients start working with you and stay working with you.
One mistake that many soul-based business owners make is that they give waaaay too much away at the fr’e.e level. Aim to have your fr’e.e. content help them get results AND maintain clear boundaries. Your fr.e.e content should help them get an outcome while leaving plenty of room for them to continue further with you at an investment.
Step 3: Provide VALUE by giving your tribe your attention. One of the most fundamental human needs is to be seen and acknowledged. To be truly seen is something your tribe is craving. True connection with your tribe is among the best investments you can make in your business (and often costs nothing more than your time).
Your tribe wants your attention. Communicate with them regularly and in your own voice. Include them in 2-way conversations on Twitter, Facebook and your newsletter.
If you find yourself getting a little wiggy at sharing non-biz info about yourself, remember, YOU ultimately control the flow of information and have the best judgment on how much is too much. I’ve noticed that the “I don’t want to share too much” feeling reflects some resistance. Push through it and trust yourself!
Step 4: Invite your clients to take the next step, regularly and OFTEN. Here’s where many heart-centered entrepreneurs let their fear of sales take over and leave clients unserved. You must make regular invitations to your tribe to invest in themselves by working with you.
Remember, being in your tribe is a two-way street. Sharing valuable content and giving your peeps your attention will come back to you in the form of them giving you their attention when it’s time to make offers. Many heart-centered entrepreneurs fail to realize that their peeps want to hear what they have to offer – they wouldn’t be in your tribe if they didn’t!
That’s it! When you follow these 4 steps religiously, you’ll find that your cash flow issues begin to course-correct. And you’ll be well on your way to creating a joyful 6-figure business you love.
Do you struggle with any of these 4 steps? In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, we’ll cover each of these steps in detail AND you’ll take ACTION on creating your own marketing systems with the support of a loving community. Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (Be sure to register NOW for significant savings on your program investment – after February 7, the early-bird pricing disappears for good!)
© 2009 Elizabeth Genco Purvis. All Rights Reserved.
Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.
10 Reasons Why You Must Have A Signature System
When I first began teaching spirited entrepreneurs how to market their business, I instinctively took an important step: I created my first signature system, The Abundant Business System.
What is a Signature System? In a nutshell, It’s the work you’re ALREADY doing with clients, packaged into a marketable, step-by-step system they’ll want to buy.
I didn’t know that I was “supposed” to create a system – I just knew that if I was a client, that’s what I would want! So I created it myself. You can do the same (yes, even if you think you don’t have a system or process right now).
Remember, your clients are not buying what you do, be it coaching, consulting, organizing or astrology. Your clients are buying a solution to a problem! A system makes solving their problem much easier to solve their problem, especially compared to having to figure it all out on their own.
Here are 10 reasons why having a Signature System is a must to support both your clients AND you, the business owner…
1. Your clients LOVE systems. Life moves fast, your clients’ lives are full, and chances are, they are overwhelmed. Your clients are looking for shortcuts. With your system, they know you’ve already done the work for them – so they don’t have to.
2. Your clients can predict their success. When your clients see the results others have achieved from using your system, they feel very reassured and start to picture the results for themselves.
3. Your Signature System sets you apart, especially in an overcrowded field. It’s yours and yours alone, becoming synonymous with you and your business.
4. Instant credibility. Without a system, your services can appear “all over the place.” A system tells your clients that you have knowledge and experience solving their problem, elevating you to expert status.
5. Quicker, easier sales. Have you noticed that when information is presented in an organized fashion, they’re much more likely to make a purchase? With a clear, well thought-out system, your clients can quickly “get” what you offer and are much more likely to buy.
6. Your clients get better results when they follow given steps in a given order, instead of blundering around trying to find their way. They’ll have confidence in you and your work because you’re talking them through a step-by-step process. (Following the process is easier for you, too!)
7. Your clients get results faster because they’re not wasting time on needless “stuff.”
8. Your clients come back again and again because they’ve had such success with you the first time!
9. You’ll help more people because your Signature System (or key elements of it) can be “bottled and sold” at different investment points
10. You can easily create 3, 4 or even more lucrative income streams from one signature system, stabilizing your cash flow and helping you quickly transition out of 1-on-1 work (or work ONLY with the 1-on-1 clients you love), thus freeing up your time.
If you’re thinking you can’t create a system because every client is different or because you’ve never thought of your work as systematized, think again! Every service can be transformed into a simple, repeatable system clients will happily say YES to – yes, even yours. In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, you’ll see how easy it is to create your Signature System and your multiple-streams-of-income business model. Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (But hurry – we’re already 50% sold out for 2010!)
© 2009 Elizabeth Genco Purvis. All Rights Reserved.
Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.
Next Free Training Call: January 26th
Date: January 26, 2009
Next FREE Training Call: 7 Marketing & Mindset Shifts for 2010
If you’re ready to grow your business (and yourself!) by LEAPS instead of tiny steps, transform your 1ncome and step FULLY into your purpose & power in 2010… then you’ll do whatever it takes to be on this call!
“The 7 Marketing & Mindset Shifts I Made To Take My Soul-Based Business From Struggling To 6-Figures+ In Just 10 Months… And How You Can Too!”
Date: January 5, 2009
Time: 7:30pm EST
Registration: http://www.6figuresoulbasedbusiness.com
In this content-rich call, I’ll openly share the 7 big shifts I made in my marketing and mindset that allowed me to nearly quadruple (yes, quadruple) my income in 2009. You’ll learn:
- The 1 critical mindset shift you MUST make to stop struggling and finally create the income you truly desire and deserve
- Why the traditional “marketing funnel” business model sets you up for frustration, exhaustion, and failure – and what to do about it
- The 1 marketing step that effortlessly attracts high-profile attention, lucrative opportunities and a stready stream of your ideal, high-paying clients (I resisted this piece for years, but once I took the plunge, my business took off)
- What 3 activities you must STOP doing – right now – and what to do instead to create the soul-based business breakthrough you want
- 2 powerful actions that send a “no nonsense” signal to the Universe that you’re ready to receive more money in your life and business
You’ll also be automatically registered for the next 2 calls in this special series, bonus video tips and whatever other special surprises I can dream up!
This call series is a special fr’e'e preview for my ALL-NEW coaching program, The 2010 Abundant Business Marketing & Manifestation Mastermind (affectionately known as the MMM).
The MMM kicks off in mid-February and I will ONLY offer it ONCE this year. (It runs for a prosperous 8 full months!) It is also the ONLY opportunity in 2010 to receive ongoing coaching from me WITHOUT having to pay my Platinum fees.
So if you’ve been looking for a way to get my ongoing personal support without the Platinum investment, I highly, HIGHLY encourage you to get on these calls. You can nab your spot here:
Elizabeth Purvis, a.k.a. “The Marketing Goddess” mentors extraordinary spiritual women entrepreneurs to 6-figures and beyond.
