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	<title>From The Desk Of The Marketing Goddess &#187; Branding</title>
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	<link>http://www.marketinggoddessblog.com</link>
	<description>Authentic marketing secrets for spirited entrepreneurs</description>
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		<title>How To Create “A Goddess State Of Mind” To Attract High-End Clients</title>
		<link>http://www.marketinggoddessblog.com/2011/06/23/how-to-create-%e2%80%9ca-goddess-state-of-mind%e2%80%9d-to-attract-high-end-clients/</link>
		<comments>http://www.marketinggoddessblog.com/2011/06/23/how-to-create-%e2%80%9ca-goddess-state-of-mind%e2%80%9d-to-attract-high-end-clients/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 22:58:50 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.marketinggoddessblog.com/?p=1337</guid>
		<description><![CDATA[When I mentor my clients on how to create, launch and fill their own “Platinum style” programs, one of the very first things we work on is mindset. Truth is, it isn’t a lack of skill, capability or experience that holds most heart-centered coaches and practitioners back from launching their first high-end program. It’s their emotional mindset – what I like to call a Goddess State Of Mind. So what’s a Goddess State Of Mind? It’s the to-the-core-of-you belief that YOU are worth it, and what you do is worth it because of the power it has to transform the<a href="http://www.marketinggoddessblog.com/2011/06/23/how-to-create-%e2%80%9ca-goddess-state-of-mind%e2%80%9d-to-attract-high-end-clients/">...  -> Read On</a>]]></description>
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		<title>7 Steps For Building A Brand That Matters</title>
		<link>http://www.marketinggoddessblog.com/2009/04/04/7-steps-for-building-a-brand-that-matters/</link>
		<comments>http://www.marketinggoddessblog.com/2009/04/04/7-steps-for-building-a-brand-that-matters/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 18:02:31 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Goals & Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Vision]]></category>
		<category><![CDATA[conscious business]]></category>
		<category><![CDATA[success strategies]]></category>

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		<description><![CDATA[As promised, here are Tony Hsieh&#8217;s 7 steps for building a brand that matters, from his talk at ERS (Tony = CEO of Zappos.com): 1. Decide. Building a long-term sustainable brand requires more patience with revenue &#38; profits in order to lay the proper foundation.  Decide sooner rather than later. 2. Figure out your values and culture. Again, the earlier the better.  What are your personal core values?  What are the core values of your practice?  When your personal values are aligned with your business and everyone supporting you lives by them, things are so much easier.  Also: You must<a href="http://www.marketinggoddessblog.com/2009/04/04/7-steps-for-building-a-brand-that-matters/">...  -> Read On</a>]]></description>
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