How To Create “A Goddess State Of Mind” To Attract High-End Clients

When I mentor my clients on how to create, launch and fill their own “Platinum style” programs, one of the very first things we work on is mindset.

Truth is, it isn’t a lack of skill, capability or experience that holds most heart-centered coaches and practitioners back from launching their first high-end program. It’s their emotional mindset – what I like to call a Goddess State Of Mind.

So what’s a Goddess State Of Mind?

It’s the to-the-core-of-you belief that YOU are worth it, and what you do is worth it because of the power it has to transform the lives of your clients. (You can see there’s one more belief in there – that your clients are worth it, too!)

Creating a Goddess State Of Mind just might be my favorite part of the whole Platinum model. Why? Because of who it calls you forth to become. Let’s face it – there is simply no way you can hide out, play small, stay scared to expand and doubt whether people will pay you what you’re worth (and more) when you honor and truly embody the goddess you are.

Pretty yummy, yes? Oh YES.

So how do you develop this Goddess State Of Mind?

First, you make the decision. Then you authentically uplevel in key areas of your life and business – so that everything supports this awesome, empowered way of thinking. Here are 3 ways to start.

1. “Goddess-ize” your ENVIRONMENT.

Your environment either pulls you forward, or slows you down. What’s your personal style? Does your office and home surroundings reflect your personal style? “Stuff” has a habit of creeping up (and around) and clutter takes a major toll on your energy. You may not notice it, but believe me, it’s there.

I will never forget the space clearing that mirrored my first massive upleveling a few years ago. It felt so good to let go of things that were no longer me. Now, clearing out the clutter is one of my secret strategies to moving forward with lightning speed.

Your environment has a huge impact on your success and you feel about yourself. Surrounding yourself with beauty and luxury doesn’t have to be expensive (case in point: the roses in my office cost all of $10 at the grocery store). A little bit of self-care in this way will have a BIG impact on your bottom line.

2. “Goddess-ize” your SELF-TALK.

What are you telling yourself, day in and day out? Most women are playing a loop in their heads of criticizing, judging, comparing, and despairing. None of that negative crap is “good enough” (ha!) for the goddess YOU are. It’s time to break the pattern!

Here’s a simple, empowering action step to uncover some of the self-sabotaging messages you’re not even noticing right now. For one day this week, have a notebook on your desk and just notice what goes on in your head throughout the day. No judgments, just observations – like a journalist would do.

Then notice – what are the key disempowering thoughts or phrases or beliefs that come up again and again? (Examples: “I can’t afford it,” “they won’t pay for it” and any version of “not enough.”) Pick ONE message to shift, starting right now. You’re going to feel sooo much lighter energetically, right away.

3. “Goddess-ize” how you handle MONEY.

I’m not talking about affirmations, visualizations, or all that good stuff. (And it is good stuff, no matter what the haters say; it’s just that too many spiritual entrepreneurs stop there.) I’m talking about practical and energetic STEPS to honor your money, every day.

Here’s the deal, Goddess – creating Platinum programs means that greater and greater amounts of money will be coming to you. How you HANDLE that money will absolutely have an influence on the clients you get and the fees you attract.

Cleaning up your “money stuff” can be overwhelming, so here’s a simple place to start. Track EVERY bit of income that comes to you, every day, to the penny. Your motto here is “it all counts” – including your partner’s money, lucky pennies you find in the street, and money from Grandma. Taking this stand of “it all counts” will help you begin to stop the discounting, separation and compartmentalizing that can sabotage your ability to attract and keep more.

How You Treat Yourself Has EVERYTHING To Do With Receiving Higher Fees

You can’t attract clients who value you until you the work, and value yourself. Then your programs become a powerful container of possibility for your clients to step INTO. Instead of matching whatever fear or resistance they have and lowering your energy, you hold a powerful NEW space for them to step up.

When you value yourself first, others will follow. It’s a beautiful thing!

7 Steps For Building A Brand That Matters

As promised, here are Tony Hsieh’s 7 steps for building a brand that matters, from his talk at ERS (Tony = CEO of Zappos.com):

1. Decide. Building a long-term sustainable brand requires more patience with revenue & profits in order to lay the proper foundation.  Decide sooner rather than later.

2. Figure out your values and culture. Again, the earlier the better.  What are your personal core values?  What are the core values of your practice?  When your personal values are aligned with your business and everyone supporting you lives by them, things are so much easier.  Also: You must be willing to hire & fire based on your core values.

3. Commit to transparency. “Be real and you have nothing to fear,” says Tony.  Zappos’ tools for transparency include an extranet for vendors, tours & reporter visits, and (of course!) their very active presence on Twitter.

4. Whatever you’re thinking, think BIGGER. One of Tony’s favorite sayings is “Chase the vision, not the money.”  Does your vision have meaning?  Tony’s vision of “Delivering Happiness” became meaningful to employees.  They all got behind something much bigger than themselves.  Result?  Explosive growth for Zappos.com.

Focus on “the greater purpose behind the profits.”  If you’re doing something you’re passionate about, everyone will see it.  And the money will follow.

5. Build relationships. Be interested rather than try to be interesting.  There is something interesting about everyone you meet.  (Tony also pointed out how even the briefest connections can blossom into something great, even 2 or 3 years down the line.)

6. Build your team. “If you want to go quickly, go alone.  If you want to go far, go together.” – African proverb quoted by Al Gore.  Hire your support staff slowly, fire quickly.  (If that sounds harsh, think of all the people you DON’T get to serve and support because of a poor hiring decision.)

7. Think long-term. It all gets down to repeat clients & customer service.  There is no “get rich quick” formula and “overnight successes” are years in the making.  It’s all part of your path, both personally and in business.