How To Get High-End Clients When You DON’T Have A Big List (Yet!)

One of the biggest questions I hear about Platinum is this: “Can I offer Platinum Programs even if I don’t have a list?”

The answer is… yes!

Whether you’re new in business, or just never got around to building a list in any systematic fashion (and if that’s you, no worries, you’re definitely NOT alone), you can still offer Platinum programs.

Indeed, Platinum Programs are perhaps THE best way to create significant income WITHOUT a big list, or even a list at all.

Why?  Because all you need to get new Platinum clients is:

a. A well-designed, irresistible Platinum-style program

b. The willingness to be in conversation with a potential client

That’s it!

No matter what business you’re in or where you are in your business right now, you have a tremendous opportunity to create a high-end offer your ideal clients will love.

And while you may be skeptical, it’s well-known in marketing circles that a certain percentage of the clients in every business – sometimes up to 20% – want a high-end or premium level of service.

(Even pizza parlors and dry cleaners have pulled this off.  So can YOU.)

So what do you do when you don’t have a list?

Well, my clients will tell you that I’m a huge fan of hand-inviting – that is, reaching out to people already in your circle and making a personal, heartfelt invitation.

(Indeed, this is the “low hanging fruit” lead generation strategy I start everyone with, whether they have a list or not.  I also give them specific scripts so they know exactly what to say.)

And rather than coming across as “pushy” (which is what so many heart-centered entrepreneurs fear, which keeps them stopped in their tracks), you will be amazed at how much your clients will appreciate that you thought of them, and cared enough about them to let them know.

So my coach’s request for you for this tip is to think of the people in your circle right now.  Who really needs your help to step into their greatness?  Who would you LOVE to work with in a deeper, richer way?

If you can’t think of anyone, don’t let that take you out.  Get support from a buddy on the brainstorming, because I promise you, they’re there.

At this point, I’ve mentored hundreds of entrepreneurs and I have YET to find a single one who did NOT have ideal clients in their sphere already – even people who live in the proverbial “middle of nowhere.”  That’s why I’m so confident about this one.

So do this simple exercise and see what pops for you, ok? You’re going to get some ideas on how to be of service – and that’s always a good thing. 

Ready to step it up and offer high-end programs… even if you don’t have a list?  I created my first multiple six figures with a list of 650 people and will be sharing some of my best secrets for easily filling your programs (even when you don’t have a list) on a new fr’e’e training call happening on JULY 19, “3 Surefire Strategies To Fill Your High-End Program, Even If You Don’t Have A List.” This call is part of my all-NEW training series – when you sign up for the videos, you’ll be invited automatically.  Register here: http://www.6figuregoddess.com

10+ Ways To Consciously Create Credibility (That High-End Clients Crave)

When I encourage my new clients to offer a high-end (or “Platinum Style”) program, usually one of the first concerns I hear is, “But Elizabeth, I don’t know enough yet” or “I haven’t had enough training.”

If that’s you, I get it. As a heart-centered entrepreneur, you want to be in integrity. You’re committed to giving great value. You want your clients to get the transformation they’re yearning for.

Problem is, behind these positive intentions is perhaps THE most damaging belief that stops talented women in their tracks, keeps them playing small and struggling to create 1ncome: the belief that they’re somehow not good enough, don’t know enough, or haven’t done enough to claim their worth.

Holding back on being the authentic expert you are causes you to miss out on thousands of dollars, plus opportunities to help your clients step up into phenomenal results. So hear me now, Goddesses (and all you heartfelt Adonis-es who are waiting for a crown, too)…

Nobody gives you permission to be the expert. You decide to BE the expert, and step into it.

Your clients WANT you to be the expert. They are WAITING for you to be the expert. And it’s a lot easier than you think, because your expert status and credibility are almost entirely within your control.

If you’re wondering exactly HOW you pull that off, I can help! Here’s a checklist of 10+ simple actions that build your credibility and help you own the “inner expert” you are…

1. Create your Signature System. Your signature system is simply what you’re already doing with clients, organized into a highly marketable series of steps. When you package your expertise in a step-by-step system, you instantly tell your clients that you have it all figured out and can help them get results.

2. Tell your Signature Story – everywhere. Many heart-centered solopreneurs, especially women, hold back on sharing their stories because they think their clients don’t care. Truth is, it’s your story that creates instant credibility with high-end clients. Your story tells them that you’ve “walked the walk that they want to walk” and can show them how.

3. Be a collector of testimonials. Proudly sharing your clients’ results creates proof that you’ve got the goods, plus you’re bound to inspire others in your tribe to stretch and grow… right into your programs.

4. Talk about the results your clients get. Sprinkle stories about your clients’ results in your articles, teleseminars and signature talks. (Remember, people love stories, so these powerful case studies will come across as totally natural, not bragging.)

5. Be a testimonial on someone else’s site. One of the fastest ways to skyrocket your visibility and credibility is to align with successful people and make them look good. Also? You’ll attract more clients and get more sales. (This strategy alone has been worth thousands of dollars in business to me.)

6. Share your insights and opinions. Yes, you’ll ruffle a few feathers along the way – that’s how you know you’re having an impact. Being willing to have a point of view positions you as a woman or man of courage – a thought leader who commands respect and attention. (Plus, you’ll attract more of who’s right for you and less of who isn’t.)

7. Share what you’re learning. The more you train, the more you know… and the more you can bring back to your tribe. High-end clients want to see that you’re learning, growing, expanding.

8. Be interviewed. These include teleseminars, radio and in print. With the huge demand for high-quality content, it’s simple to set up 2 interviews minimum – month in, month out. You’ll build your list and your credibility at the same time.

9. Interview other experts. This year, I made a conscious decision to establish myself as a leader in the conversation around the Divine Feminine, especially as it pertains to entrepreneurship. My first move? Launching Goddess Business School, followed by my signature teleseries, 6-Figure Secrets Of Divine Feminine Entrepreneurs.

Did it work? Well, I receive inquiries constantly, and just a few days ago I spent over an hour talking with an established journalist who is working on an article on the emergence of the Feminine in business for a mainstream, well-respected publication. (The takeaway? You can do this, too!)

10. Publish high-quality content on your blog and in your newsletter. Include tips that demonstrate that there’s a problem, and WHY it’s a problem, along with quality how-to content that leads them to taking the next step with you.

11. Make a bold claim – take a strong stand! As always, I’m telling it like it is. If you’re not willing to make a claim and take a stand, why should high-paying clients invest with you? What is a claim (and a stand) that you can live up to?

12. Offer a high-end (Platinum-style) program. It may seem weird at first, but when you start offering high-end programs (which are actually easier to fill than the low-end ones you’re struggling with now), you’re instantly seen as the expert. People take you seriously. YOU take you seriously. Clients line up to work with you.

Yes, really. And that, dear Goddess, is a win-win-win blessing for everyone.

Want more practical steps on how to BE the expert your clients want to hire? It’s all part of the proven step-by-step system I share in my Client Enrollment Secrets program, to attract and authentically ‘seal the deal’ with high-end clients who are ready, willing and eager to pay your fees. Go here to get instant access to all modules, bonus trainings and tons of done-for-you goodies (including my exact system to get the awesome success stories you see me sharing): http://www.ClientEnrollmentSecrets.com

3 Tell-Tale Signs That It’s Time To Raise Your Fees

When it comes to fees and charging, most spiritual women feel a lot of conflict. We’re spiritual, we’re women… it’s a double-whammy of cultural conditioning that says “give it all away.”

Thing is, this leads to women chronically undercharging and waiting far too long to charge what their work is really worth. It may feel giving and generous, but as the saying goes, you can’t give when your cup is empty. Ultimately, undercharging leaves you depleted and defeats your purpose of making a big impact in the world.

Here are 3 “dead giveaways” (and one bonus!) that both you and your clients will be better served by giving yourself a raise:

Tell-Tale Sign #1: You’re exhausted instead of juiced.

Back when I was a direct response copywriter, I would spend hours and hours and hours and hours (did I mention hours?) on projects that paid very little. Sure, the money was nice when it was coming in, but 40+ hours on the project later … let’s just say it was hard to stay motivated. And I love writing.

Doing what you love should inspire, well, love. And gratitude. If you’re not feeling the love, that’s a big clue that you’re falling far short of receiving money in alignment with the energy you’re giving – and you simply can’t sustain that for the long haul.

Tell-Tale Sign #2: You feel resentful towards your clients.

Ironically, women who undercharge often find themselves attracting needy and demanding clients. But even the best of clients can become a drain when you’re not charging enough. (Or not charging enough and overdelivering!) If you’re feeling resentful and feeling guilty… it’s time for a shift.

Tell-Tale Sign #3: You’re working constantly and still just getting by.

You can always create more money, but you can never create more time. So when you’re signing on clients and charging too little, what happens? You get burned out… quickly.

One of my past Platinum clients was in a situation where she had two choices: continue to serve the last few clients in the “old way” of working (dollars for hours), or release them with love if they weren’t ready to step into her new high-end packages. The decision was really weighing on her because they were awesome clients who she deeply cared about. (There was a lot of history there, too – all of them had been with her for years.)

With a little coaching, she had a huge breakthrough: saying yes to those old clients would have meant saying no to herself – her own needs, self-care, time with her family, and her dreams of a much bigger business. (And the opportunity to give those clients something bigger to step into, as well.)

And here’s one more tell-tale sign you’re charging too little…

When clients consistently quibble about your already-low fees, chances are it’s time to raise them. Counter-intuitive, I know, but experience has shown this again and again. (Indeed, back in my copywriting days, increasing the price of a floundering offer would often increase conversion.)

“But Elizabeth,” you may be saying, “My fees are already way too low and people are complaining. How can I raise them when I can’t even get them to say yes now?” (I hear this all the time!)

The way to authentically increasing your fees is this…

To increase your fees and feel great about it, you must stay connected to the value of the transformation your clients get. What really gets to happen for them as a result of your work? How can their lives change when they step up and you step up… together?

Often this means letting go of the clients who aren’t a fit for the value you provide, and turning your attention to those who are. Remember, energy follows energy. When you own your value first, you’ll naturally attract clients who value you… and themselves as well.

Next Free Training: Breakthrough Money & Mindset Interview With Kendall SummerHawk

If you’ve never heard of Kendall, she’s known as “The Million Dollar Marketing Coach” because she created a million-plus coaching practice in just under 3 years. Kendall is a master at teaching heart-centered women business owners how to “marry money with meaning” so that they can make a great income while making a difference and helping others.

Her proven systems for breaking through money stuck points, plus her step-by-step formula for “charging what you’re worth and getting it” have transformed the lives and incomes of – no exaggeration – thousands of spirited women. (Kendall’s success stories are legendary and include some of the biggest names in Internet marketing, coaching, and social media, just to name a few.)

Over the past 3 years that I’ve been on this path, I’ve learned from a LOT of incredible teachers. Amazing people, who are really, really good at what they do. Kendall truly stands out and is among my most treasured mentors.

That’s why I couldn’t be more thrilled to bring you a very special FREE training call with Kendall happening WEDNESDAY, August 19 at 8PM EST…

“Breakthrough Money & Mindset Secrets Of An Authentic Million Dollar Marketing Coach”

http://www.marketinggoddess.com/kendall.html

The call will be focused on VERY important topic… how to break through your hidden money barriers so you can make more, KEEP more, and (most importantly) serve your clients at a much higher level.

What I love about Kendall is how grounded, real and authentic she is. And GENEROUS. Kendall’s calls are always packed to the gills with aha’s and useful, practical information. Our call will be no different!

And, if I may get personal for a moment…

Many of you have told me things like, “Wow, Elizabeth, you are on FIRE!” and “You are everywhere” and “Hoo boy, woman, have you changed!”

It’s true. I have grown tremendously, both personally and professionally, in the past year. I have gotten VERY clear on my purpose (you’ll see this unfold). And my income has skyrocketed. Kendall and her wisdom have played a very big part in that transformation.

As a longtime practitioner of metaphysical and inner work, I can tell honestly you that I have never held myself back from getting what I need to make a breakthrough. In that spirit, my coach’s request to you is to please join me on this call.

Kendall will most likely challenge your beliefs about money. She’s known for a “loving kick-in-the-pants” coaching style and her absolute commitment to your breakthrough. That’s why you need to be there.

Here’s the link again…

http://www.marketinggoddess.com/kendall.html

The call happens on WEDNESDAY, August 19 at 8pm EST.

Hope to “see” you on the line with Kendall, and, as always… bright blessings & massive success to you!

PS: Please re-tweet, re-post and forward this to your fellow spirit-rich entrepreneurs! Space on the line is LIMITED so be sure to reserve your spot first, OK? (You can also listen in via webcast.)

http://www.marketinggoddess.com/kendall.html

To Attract Your Choice Client, You MUST Be In Alignment With Them

Over the past month, I’ve been a participant in an incredible program given by David & Kristin Morelli, hosts of the “Everything Is Energy” radio show (which you can find on iTunes and ContactTalkRadio.com).

The program, which is called “40 Days And 40 Nights To A Quantum Leap In Your Wealth,” is what David & Kristin call a full immersion program, featuring twice-daily calls, morning and evening meditations, and lots of group coaching.

David and Kristin teach their students how to work with energy to create whatever you want in your life, including wealth and abundance.  One principle they dive deeply into is this: you must BE in the vibration – i.e., the energy – of that which you want to create in your life. (“Your vibration is your asking,” they say.  I love that!)

So how does this relate to attracting your ideal clients? Simple!  You must BE in energetic alignment with them to attract them!

In other words, to attract your ideal clients, you must be like them.

If you’re not attracting the kinds of clients you want… the kind who invest in themselves, pay you what you are worth, do their work, and respect your time, one place to start looking is where you are showing up in these areas.

Do you invest in yourself?  Value your coaches and mentors (instead of resenting paying them money)?  Do you hold yourself to the same standards as you do your clients?  Do you do your work, too?

If not, you’re out of alignment. Without alignment, attracting your choice clients will be about as easy as water flowing UP a mountain.

It’s well known that by narrowing your focus and choosing a specific niche – i.e., a group of people and a pressing problem that they have – you’ll attract more clients, almost like magic. (It sounds counter-intuitive – “if I’m ONLY serving a particular group, aren’t I giving up potential clients?” – but in reality, choosing a niche is like turning on a light in a crowded room: suddenly you’re visible, when it was like you were IN-visible before.)

When choosing a niche, make sure to choose a group that you’re in alignment with. (Alignment is exactly why I chose to work with spirit-minded, purpose-driven business owners – such as coaches, holistic & wellness practitioners, metaphysical consultants and other change agents.)

No matter what, you’ve got to be able to talk the talk and walk the walk! And you have to feel it, deep down.  Your energy vibration is a way of being. (Another way you might be out of alignment of attracting what you want in a client is the beliefs and values that you hold.)

My coach’s request for you is to take a look at where you might be out of alignment with what you say you want. Start with your ideal clients, then take a look at your business as a whole… then your life.  Then take 3 action steps to clean up any alignment mis-matches. These can be simple, such as paying a visit to a place where your clients might hang out, or you can dig deep and take steps to clear some limiting beliefs that aren’t in alignment with what you are trying to attract.

I encourage you to return to this exercise on a regular basis! Again, your energy is your way of being in the world.  When your energy matches what you really want in your heart, incredible things begin to unfold in your life and business… which is exactly what I wish for you.

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