Are you doing what’s convenient, or whatever it takes?

“If you’re interested, you’ll do what’s convenient. If you’re committed, you’ll do whatever it takes.” – John Assaraf

One of my spirit rich marketing coach colleagues, Suzanne Evans, reminded me of this quote when she said it from the stage at her 1-day event in San Diego a couple of weekends ago. Many have heard it. (Maybe you have, too.) In my experience, few peeps really understand what it means.

Here is what it means for me…

• It’s not convenient to invest $20,000+ in my business for coaching, training, and seminars each and every year. (I’ve well surpassed that mark this year and already have my eye on a few options for next year.)

• It’s not always convenient to find and invest in quality team members who keep my business running smoothly (and keep me from going insane *grin*).

• It’s never convenient to get on a plane and be away from my beloved hubby Leland to regularly attend seminars and retreats. (Confession: I hate air travel because even when you go first class, it’s a hassle.)

• I know this is going to seem like a total shock, but it’s not always convenient to write this newsletter on a weekly basis, even though I truly love it! (Yes, I skipped a week last week – it happens!)

• It wasn’t convenient (and certainly not comfortable) to get over my fear of being pushy and what others might think in order to master the critical skill of authentic enrollment conversations…

• It’s not convenient to sink tons of time, energy and money into mentors, programs, vendors, or contractors that don’t work out only to have to start over again from scratch (read: invest more, sometimes not knowing where the money is going to come from)

• It’s not convenient to choose to move forward in the face of uncertainty, and in some cases paralyzing fear. (Of course this still happens to me!)

None of these things are particularly convenient. (And I left a lot of inconvenient things off the list.)

All of them are required to honor the commitment I’ve made to myself, my business, my calling, and those I am meant to transform in the world.

One of the things I highly value is running my business and life from a place of the Divine Feminine. “Doing what it takes” can sound suspiciously like the pushing and striving masculine energy paradigm that doesn’t resonate with many women entrepreneurs. Here’s what I’ve discovered…

“Doing what it takes” doesn’t necessarily mean doing more, or exhausting yourself. (Don’t get me wrong – there are times when you need to roll up your sleeves and “git ‘er done,” as one of my old mentors likes to say.)

“Doing what it takes” usually means stepping through fear with grace… so you can do things differently. Indeed, in the end, doing what it takes usually means freeing up your energy, and concentrating ONLY on the things that you love, instead of being stuck in endless busy-work or doing everything yourself.

So if you’re not satisfied with your clients and in-come right now, my question to you is this: are you doing what’s convenient, or are you doing what it takes? What are you resisting?

Bright blessings and massive success to you…