Guess what? It’s okay to be frustrated!
Posted by Elizabeth on August 6, 2010 · Leave a Comment
Talk to any experienced coach and they’ll tell you: with big changes come the phenomenon known as “hitting a wall” or “running up against your stuff.” It goes something like this…
You make a decision to get more clients, increase your fees, grow your list, create a six-figure business, design the life you love. At first, you’re zipping along. You have some amazing wins, you’re finally starting to feel like you have some momentum… and bam, out comes the “stuff” that has tripped you up in the past.
Guess what! It’s totally OKAY to be frustrated with this annoying pattern because… it’s freakin’ annoying! And sometimes worse.
It’s okay to be frustrated. No matter what the so-called gurus say, building a six-figure solo business is neither quick nor easy. It takes sustained focus, constant problem-solving and consistent action to make it happen. None of that is easy in the face of all of the internal emotional shenanigans that come up in the process.
It’s okay to be frustrated. But here’s the thing: like everything else in our lives, wallowing in the frustration is a choice.
Personally, I’m okay with being frustrated. I have come to really accept that frustration is part of this process. I am NOT okay with keeping myself stuck in the frustration. It takes me out of the game, disconnects me from Spirit (my gal Lady Universe), keeps me from helping others, and feels like crap.
(Oh yeah, and it’s also ridiculously financially costly. Whatever you’re tolerating can be measured in lost dollars and cents in your business – I guarantee it.)
Each and every one of us is responsible for our own experience. In my programs, I challenge my clients to show up and get the outcome they invested in. My coach’s request to you this week is the following exercise.
Take a look at whatever is frustrating you right now. Acknowledge that it’s OKAY to be frustrated. Acknowledge that your frustration is an opportunity for a breakthrough to real, lasting change.
Ask yourself, “What do I want instead?”
Then ask yourself, “What do I need to let go of in order to have what I want?”
Then ask, “What bold action do I want to take right now?”
Remember, what you want is on the OTHER side of whatever frustration you feel right now. I invite you to move through it quickly. Bright blessings and massive success to you…



Elizabeth Purvis, a.k.a. “The Marketing Goddess” mentors extraordinary spiritual women entrepreneurs to 6-figures and beyond.
