Are you ready to attract clients who need you AND want to pay you?

I hope you’ve marked your calendar for my upcoming free breakthrough call, happening next THURSDAY, JULY 22 at 8pm EST?

“Marketing Alchemy: How To Transform Your
Purpose, Passion, And Powerful Process Into
Spirit Rich Marketing That Sells!”

I created this call because I see so many heart-centered, deeply spiritual entrepreneurs struggling with one massive problem: how to “bottom line” what they do into spirit rich marketing that attracts quality clients (instead of freebie seekers) and instantly conveys the value of what they offer. Here is just some of what we’ll be covering on the call…

• The 4 key elements of spirit rich marketing that make you irresistible to ideal, high-paying clients (These are the “big picture” pieces you MUST have in place to make attracting the right clients a breeze)
  
• The biggest marketing misunderstanding most spirit rich healers, coaches and consultants have about selling their services (that costs them dearly and leaves them feeling defeated)
  
• A simple (and dare I say fun!) marketing strategy you can use with any of your “deep work” processes to transform eyes-glazing-over to eager requests for your services
  
• The secret energetic ingredient (that nobody else is talking about) that’s the make-or-break difference between consistently attracting higher fees and better clients and… not.
  
• The 2 steps I took that transformed me from stuck, broke, desperate and hiding out to a respected expert – practically overnight.
  

I’ll also share lots of yummy details on Brand Archetypes! Do you know yours yet? If not, you can discover yours with a free Archetype assessment when you register for the call. Download the assessment AND register for the call here: http://www.marketinggoddess.com/archetypes.html

Your habits are your destiny

A few weeks ago, I wrote an M+M piece on how your environment is your destiny. What you might not realize is that your environment is made up of many different facets or pieces.

There’s your external environment, including the things you surround yourself with and the people you associate with most. And then there’s your internal environment, which includes the words you say to yourself, the image you have of yourself and your habits.

What is a habit? When I looked up the word a moment ago, the definition I found was, “an acquired behavior pattern regularly followed until it has almost become involuntary.”

This wouldn’t be such a big deal except for the facts that:

• The majority of our lives are made up of habits of one kind or another
• Many of our most dominant habits don’t serve us

Our habits are so ingrained in us that we do them automatically. We act them out, over and over. The problem is, the habits we act out over and over are the ones that are keeping us broke, stuck, hiding out or playing small.

What if, instead, your habits supported your deepest goals and dreams? Like the writer who sits down to write 1000 words, every day without fail. She knows that it’s practically impossible for that habit to result in anything but a finished manuscript.

What if you created one of my favorite habits – that of tackling your highest payoff activities in the morning, before you check email or hop on Twitter or Facebook?

What if instead of the habit of shrinking back from those activities that make you feel uncomfortable – a.k.a. resistance – you retrained yourself so that the resistance meant “go faster!” (I’m working on this one!)

One thing I’ve noticed about successful people is that they all have great habits, and that many of them consciously created those habits so that their desired outcome was automatic. You can do the same.

What’s one new habit that would change everything for you? Think about it, decide, and get started on creating that awesome habit for yourself.

Bright blessings and massive success to you…

Why Every Spirit Rich Entrepreneur MUST Build Their Brand

Back when I was just getting started with my business, my first mentors were hardcore direct response marketers. When it comes to selling stuff, these guys are focused on one thing and one thing only: the numbers.

“Branding doesn’t make the money!” they said. “Marketing must be measurable!”

Suffice to say, I had a lot of confusion around branding back then! I thought branding was something that big corporations spent tons of money on and took years to develop (with the very real possibility of little or no return).

But I knew, too, that I needed something that at least resembled a brand.

For example, I knew that I needed a website, I wanted it to represent the real me, and I wanted it to work. And I knew I was spending waaaay too much time tweaking and futzing and rewriting only to attract clients who questioned my fees at every turn and weren’t really interested in changing their lives. (Sound familiar?)

After a lot of trial and error, I figured out what every successful small business owner knows: that branding DOES matter, it’s not just for the “big guys” and it’s NOT simply your logo and tag line.

Once I got my act together on my brand, everything began to fall into place… and it wasn’t until AFTER the fact that I really understood the power behind what I had done. To save you the effort of having to figure all that out, here are 3 big reasons why you must consciously create a strong, robust brand for your spirit rich business:

1. Your branding helps you stand out in an overcrowded field. In this economy, being “just another [fill in the blank]” is too costly. There are a lot of coaches, healers and holistic practitioners out there, and all too often, the valuable work they do is perceived as a commodity. (You’ll know that’s true for you if your clients are still waaay too focused on your hourly rate, instead of your deep transformation.)

The great news is, how you position yourself with your brand can instantly set you apart from everyone else in even the most over-saturated of fields. And it’s completely within your control – pretty cool!

2. Your brand creates or detracts from your credibility (your choice). We’ve all heard that first impressions are lasting impressions. What are your clients thinking about you when they first come into contact with you, be it at a workshop, on your website, or on Facebook or Twitter?

No matter what, they’re thinking something – but is it what you intend? A strong, consistent brand will instantly communicate to them that you are a credible professional they can count on, not someone who “does [fill in the blank] on the side for fun.”

3. Your brand is mirrored back to you in the kinds of clients you attract. We all want clients who are finally ready to do the work and are willing to pay to change their lives. Most spirit rich entrepreneurs I speak with, however, struggle to find clients who can pay their fees. If that’s you, one question to consider is, does your brand position you for high-end or haggling?

Your brand plays a critical role in how your clients perceive the value of your services. Not how much your services are worth, of course – undoubtedly, they are priceless! But here’s the thing…

When a client doesn’t know you, they have nothing to go on other than what they experience when they first come into contact with you. That first interaction will set the tone for all to come – including the sacred moment of the sale. And that’s just the beginning of how your brand comes into play in your business.

Above all, your brand is the promise of the experience your clients get when they work with you.

Everything you put out there, launch, say and do in your business contributes to your brand. What does your brand say about you? Does it communicate a consistent message, or is it the product of a collection of messages and “stuff?” What do you want it to say instead?

Would you like to create a brand that magnetically attracts the right kinds of opportunities, and instantly creates a deep resonance in the clients you’re meant to work with? Be sure to join me for my upcoming call, “Marketing Alchemy: How To Transform Your Purpose, Passion, And Powerful Process Into Spirit Rich Marketing That Sells!” Grab your seat here.

What’s Your Brand Archetype?

Last night I was inspired to offer a little “something something” in honor of an upcoming training call…

I haven’t formally announced the call yet (that’s next week!), but in the meantime, you can pick up this new goodie right here:

http://marketinggoddess.com/archetypes.html

Once you’ve discovered your Archetypes, post them in the comments below – I’d love to hear ‘em!

(Mine are The Alchemist – no big surprise there! – and The Ruler.)

http://marketinggoddess.com/archetypes.html

Enjoy!

Spirit Rich Entrepreneur Spotlight: Joanna Powell Colbert

“I have been truly blown away by how much abundance comes in…”

Joanna Powell Colbert
Private Platinum Client
GaianTarot.com

Before working with Elizabeth, I’d been working as both a professional artist and a web designer. I’d enjoyed success in both areas, but I had hit a wall. I was working all the time, doing work that just barely paid the bills but didn’t feed my spirit.

Elizabeth saw immediately where I had been giving my power away in my web design business, in both money and time. Her championing and strong coaching gave me the courage to put myself first and let go of that business so I could follow my calling. I know I would not have taken that step had it not been for her support.

Now, I’ve retired from web design and have stepped into my heart work as a professional artist, Tarot deck designer and teacher, full time. And what’s truly incredible is, I actually doubled my 1ncome as I made this transition. My business is on a solid foundation, and I’m consistently having fantastic money months – I have been truly blown away by how much abundance comes in.

With Elizabeth’s expert guidance, I launched the Limited Edition of my Gaian Tarot deck, my most ambitious and personally meaningful art project to date. The launch was a huge success, selling over twice as many decks as I had expected. Then I launched another dream project – a virtual space where a community could form to learn, share and grow together. My membership site opened with almost 200 members!

Working with Elizabeth has transformed my business and my life. I used to have to look for clients to pay the bills. Now, I get to be who I am… and people come to me. I learned that I could make a living beyond what I ever dreamed I could make. And I know, without a shadow of a doubt, that I can support myself well – no matter what’s happening with the economy. That kind of freedom is a priceless gift.

I highly, highly recommend Elizabeth to any conscious or spirit-minded entrepreneur who truly wants to break through whatever is holding them back and create true abundance while pursuing their higher purpose.

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