4 Simple Marketing Steps That Stabilize Your Cash Flow

One of the biggest frustrations I hear from my peeps is, “Elizabeth, I’m so overwhelmed by all this marketing crap!”

And really, it’s no darn wonder, right?  There’s always more you “could” be doing (on top of the stuff you know you “should” be doing) which leads to feeling not good enough and guilty, which quickly leads do… doing nothing.  (Am I right or am I right?)

Trouble is, “doing nothing” quickly leads to a cash flow squeeze, not to mention letting your gifts go to waste.  Not good!

One thing I really value is simplicity.  And when you get to the bottom line, relationship-based authentic marketing is simple.  Here are the 4 steps you’ll need to master to keep your peeps AND your pocketbook happy…

Step 1: Become a beacon to your perfect clients. What do I mean by this?  Know what your perfect clients want, know how you can help them, and openly share that fact – all the time.

On the outside, you’ll need to have some basic things in place, such as a compelling marketing message, a website, a yummy fr.e.e offer and a database (i.e., mailing list).   On the inside, becoming a beacon is about owning and boldly claiming what you’re brilliant at (your gifts) and then saying “Here’s how I can help and here’s how your life will change when we work together.”

Step 2: Provide VALUE by creating and sharing great content. Bottom line: business is about helping others and providing massive value to your peeps.  Providing great content, both no-cost and paid, adds value and builds trust so that your clients start working with you and stay working with you.

One mistake that many soul-based business owners make is that they give waaaay too much away at the fr’e.e level.  Aim to have your fr’e.e. content help them get results AND maintain clear boundaries.  Your fr.e.e content should help them get an outcome while leaving plenty of room for them to continue further with you at an investment.

Step 3: Provide VALUE by giving your tribe your attention. One of the most fundamental human needs is to be seen and acknowledged.  To be truly seen is something your tribe is craving.  True connection with your tribe is among the best investments you can make in your business (and often costs nothing more than your time).

Your tribe wants your attention.  Communicate with them regularly and in your own voice.  Include them in 2-way conversations on Twitter, Facebook and your newsletter.

If you find yourself getting a little wiggy at sharing non-biz info about yourself, remember, YOU ultimately control the flow of information and  have the best judgment on how much is too much.  I’ve noticed that the “I don’t want to share too much” feeling reflects some resistance.  Push through it and trust yourself!

Step 4: Invite your clients to take the next step, regularly and OFTEN. Here’s where many heart-centered entrepreneurs let their fear of sales take over and leave clients unserved.  You must make regular invitations to your tribe to invest in themselves by working with you.

Remember, being in your tribe is a two-way street.  Sharing valuable content and giving your peeps  your attention will come back to you in the form of them giving you their attention when it’s time to make offers.  Many heart-centered entrepreneurs fail to realize that their peeps want to hear what they have to offer – they wouldn’t be in your tribe if they didn’t!

That’s it!  When you follow these 4 steps religiously, you’ll find that your cash flow issues begin to course-correct.  And you’ll be well on your way to creating a joyful 6-figure business you love.

Do you struggle with any of these 4 steps? In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, we’ll cover each of these steps in detail AND you’ll take ACTION on creating your own marketing systems with the support of a loving community.  Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (Be sure to register NOW for significant savings on your program investment – after February 7, the early-bird pricing disappears for good!)

© 2009 Elizabeth Genco Purvis.  All Rights Reserved.

Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values.  Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.