When I first began teaching spirited entrepreneurs how to market their business, I instinctively took an important step: I created my first signature system, The Abundant Business System.
What is a Signature System? In a nutshell, It’s the work you’re ALREADY doing with clients, packaged into a marketable, step-by-step system they’ll want to buy.
I didn’t know that I was “supposed” to create a system - I just knew that if I was a client, that’s what I would want! So I created it myself. You can do the same (yes, even if you think you don’t have a system or process right now).
Remember, your clients are not buying what you do, be it coaching, consulting, organizing or astrology. Your clients are buying a solution to a problem! A system makes solving their problem much easier to solve their problem, especially compared to having to figure it all out on their own.
Here are 10 reasons why having a Signature System is a must to support both your clients AND you, the business owner…
1. Your clients LOVE systems. Life moves fast, your clients’ lives are full, and chances are, they are overwhelmed. Your clients are looking for shortcuts. With your system, they know you’ve already done the work for them - so they don’t have to.
2. Your clients can predict their success. When your clients see the results others have achieved from using your system, they feel very reassured and start to picture the results for themselves.
3. Your Signature System sets you apart, especially in an overcrowded field. It’s yours and yours alone, becoming synonymous with you and your business.
4. Instant credibility. Without a system, your services can appear “all over the place.” A system tells your clients that you have knowledge and experience solving their problem, elevating you to expert status.
5. Quicker, easier sales. Have you noticed that when information is presented in an organized fashion, they’re much more likely to make a purchase? With a clear, well thought-out system, your clients can quickly “get” what you offer and are much more likely to buy.
6. Your clients get better results when they follow given steps in a given order, instead of blundering around trying to find their way. They’ll have confidence in you and your work because you’re talking them through a step-by-step process. (Following the process is easier for you, too!)
7. Your clients get results faster because they’re not wasting time on needless “stuff.”
8. Your clients come back again and again because they’ve had such success with you the first time!
9. You’ll help more people because your Signature System (or key elements of it) can be “bottled and sold” at different investment points
10. You can easily create 3, 4 or even more lucrative income streams from one signature system, stabilizing your cash flow and helping you quickly transition out of 1-on-1 work (or work ONLY with the 1-on-1 clients you love), thus freeing up your time.
If you’re thinking you can’t create a system because every client is different or because you’ve never thought of your work as systematized, think again! Every service can be transformed into a simple, repeatable system clients will happily say YES to - yes, even yours. In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, you’ll see how easy it is to create your Signature System and your multiple-streams-of-income business model. Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (But hurry - we’re already 50% sold out for 2010!)
© 2009 Elizabeth Genco Purvis. All Rights Reserved.
Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values. Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.
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