How To Stay Authentic When Marketing Your Business

One of the questions I hear the most often from clients and potential clients is, “How can I sell my services and remain authentic at the same time?”

Many of us have had bad experiences with marketing and sales at some point in our lives. The salesperson who follows us around the store, the used car salesman… even some Girl Scouts don’t know how to take a hint. (I know of what I speak, here – I was one of the top cookie sellers in my salad days.)

Have you ever stopped to think about what made these experiences negative? It all gets down to one thing: agenda. In an “icky” sales experience, the seller is more concerned with getting their needs met than actually meeting yours.  (I like to call this the “buy my stuff!” syndrome. )

What would happen if they had said, “Hey, I have something amazing that can make a real difference in your life and I would be honored to share it with you?” And they really meant it?

Personally, I would listen.   And so would your potential clients.  The only “agenda” there is making your clients’ lives better.  And THAT shift – the shift in focus from you to the client – is the space where  marketing and selling becomes magical, and YOU, the spirited entrepreneur, become an agent of change. (Pretty cool, huh?)

The truth is, marketing and selling is really about change – changing your client’s lives.  Your work – your products and services can change lives.  But if you can’t reach your clients, you’ll never help them.   That’s why it’s so important to get over any fear you have about marketing and selling once and for all.

Did you notice something? Spirited entrepreneurs are naturally great marketers! We’re  focused on serving, healing and transforming others.  We’re committed to a greater good outside of ourselves.  Our skill set  includes things like active listening, empathy, and connection.

These things are EXACTLY what you need to get your message out in a deeply authentic way… and inspire TONS of your potential clients to say YES to your services when it’s in their best interest.

Shifting  your focus to your clients, coupled with generous doses of your brilliance – your personality, your gifts, yourself! – is the simple, 2-part recipe for authentic marketing success!

Want an entire system to market your business in a way that’s true to YOU and your brilliance? Then you’ll love my Abundant Business Homestudy System (digital edition).  It’s an entire step-by-step blueprint, so you don’t feel overwhelmed, and it also contains advanced strategies for connection and credibility, so you authentically attract your choice clients in droves!  Mark your calendar for May 12-14, when a limited number of copies will be available at the lowest investment ever… and don’t forget to sign up for the Abundant Business newsletter for a 1-time-only teleseminar announcement coming soon…