Quick Tip: What’s Your ‘Whoosh Goal’?

If you’re like most entrepreneurs, you have a list of goals that you want to accomplish in the new year.  How cool would it be to make those goals happen with a lot less effort… almost as if by magic?

The secret is to identify your “whoosh goal” – the one goal that makes all the others possible.

Think of a stack of dominos, all in a line, very close to one another.  What happens when you push the first one over?  With that one simple action, all the other dominos fall over – in a big WHOOSH.  Your whoosh goal is that first domino.

As an example, let’s say that your list of goals for 2012 looks something like this:

1. Create $200,000 in revenue by Dec 31, 2012
2. Host list-building teleseminars with 5 influencers in my industry
3. Launch and fill my first group Platinum program with 12 members
4. Take 4 weeks off throughout the year, completely unplugged
5. Release remaining $20,000 in credit card debt

Looking over this list, can you identify the whoosh goal?  Yep, it’s goal #2 – hosting teleseminars with 5 influencers.

In this case, connecting with those partners will lead to a bigger list, which leads to more clients, which leads to meeting your income goal, which leads to more time off – you get the picture.  If this was your list and you got those 5 interviews set up in the next 90 days, you’d have created TONS of momentum to carry all of your goals forward, all year long.

Your whoosh goal is the one goal that makes all – or nearly all – of the other goals on your list possible.

In any list of goals, it’s tempting to do what’s easiest and most convenient.  Instead, identify and tackle your whoosh goal EARLY and with gusto.  It may not be the most fun, but ultimately, focusing on your whoosh goal first makes ALL of your goals achievable with grace, ease and elegance.

Divine Feminine Entrepreneur Spotlight: Katherine Macomber Millman

“A five-figure month – with just 2 clients!”

Katherine Macomber Millman
Leverage & Leadership Client

“As a licensed massage practitioner with a traditional 1-on-1 practice, I started working with Elizabeth to help me transition to a model that is scalable as well as more energetically sustainable for me. This will enable me to reach more people — especially visionary women — who want to support their inner authority by partnering with their bodies.

With Elizabeth’s guidance and the help of her templates, I jumped in headfirst…. I quickly created a 6-Month Platinum Program centered on speeding your healing process by learning to hear the messages from your body. The first client I offered it to said YES, at a high-four-figure investment. Then, I got a yes from a second client, which created a 5-figure month with just two clients!

After just one session with each of my Platinum clients, I am so impressed by their commitment, self-knowledge, and openness to the work. It’s going to be an amazing 6-month journey with them… and it feels like an incredibly auspicious beginning to shifting into this way of offering my gifts to the world.”

Marketing Goddess is HIRING: Project Manager

As you may have heard, we’re looking for a project manager to help Team Goddess carry out some amazing things in the new year.

Could that person be YOU?  (Or someone you know?)

• Do you LOVE internet marketing, information marketing, coaching and entrepreneurship?

• Can you bring projects to completion ON TIME and to high standards of quality and client care?

• Do you have high standards and take pride in “bettering your best”?

• Are excited about the prospect of growing with a highly creative, highly entrepreneurial company dedicated to empowering spiritual women leaders to make the money they deserve as they change the world?

If you answered yes to those questions and think you might be right, I invite you to apply for the position of Project Manager.

Please note:

1. This is a position that is CONTRACT and part-time to start, with a growth path of FULL-TIME employee. 
2. We are NOT looking for a multi-person team. Individuals only.
3. While the key role of the Project Manager will be to make sure that stuff gets done, this person will be expected to act as a “doer.”  In addition to project management and communication skills, you must have the techie skills (1SC, Aweber, WordPress, HTML, NING) to act as a backup for basic internet marketing tasks.
4. You do not need to be in the Pacific Time Zone to be considered; however you MUST be in North America and MUST available during normal biz hours, 9am – 5pm, PT.  No exceptions.
5. You gotta LOVE OUR PEEPS!  The women and men of the Marketing Goddess community are the heart and soul of this business.  You must be excited about supporting and empowering spiritual women in their entrepreneurial growth.

Want more information about applying?

Email teamgoddess@marketinggoddess.com with the subject line “Project Manager Position” and my team will send you more information and next steps.

Please note that our deadline for completed applications is MONDAY, JANUARY 23 – so if this might be right for you, request details NOW. 

And yes, please pass this on if you know someone who might be a fit for this opportunity!

bright blessings

Elizabeth

PS: Remember to email teamgoddess@marketinggoddess.com with the subject line “Project Manager Position”.  Emails sent to other addresses, Tweets, and FB posts will not be considered.

THANKS!!

Why They’re Not Buying From You (And What To Do About It)

There’s probably nothing more frustrating than pouring your heart and soul into creating a program, putting it out there into the world and… nobody buys. It’s like planning an incredible party and then nobody comes. Not fresh!

The great news is, the reason why nobody’s buying usually comes down to one of just a few things. Once you get a feel for what makes an offer fizzle or fly-off-the-shelves, you can design your programs and offerings to be irresistible.

Here are 4 questions to ask yourself the next time you’ve made a great offer and are still wondering, “Why won’t they buy?”

1. Is there a demand for what you’re offering? (In other words, do they really want it?)

I often hear my clients say they need to “drum up interest” in their latest product or program. Straight up: drumming up interest is not only exhausting, it’s a losing battle. It’s much, much easier to find a demand and fill it.

Now before you start groaning or pulling your hair out in frustration here… this is easier than you think! I’m willing to bet that at least one of your offerings provides an outcome that your clients already want. What do they say they want solved, in their own words? Which of your products or programs provides that outcome?

Your job is to position that offering so that it meets your clients where they are. Which leads me to…

2. Are the benefits and outcomes stated clearly?

We transformation pros loooove our process. For example, I heart coaching. However, nobody really pays me for coaching. People invest with me to build their business, to create fabulous income for the work they’re meant to do, and to create freedom in their lives.

Your clients are not paying you for your process, either. They want a very specific transformation… and they must value that transformation enough to invest in it. When you show them that what you do will provide what they want, they’ll happily invest.

Bonus tip: One tool to powerfully communicate the value of your work is a Signature System. Packaging your process into a step-by-step system positions you as the go-to expert and makes it easy for clients to “get” what you do.

3. Do you have payment plans to make it easy?

One of my mentors loves to say, “Don’t make it hard for people to give you money!”

Payment plans are a great way to support your clients in saying yes to your offerings AND they help even out your cash flow. Always offer a full pay option and at least one other payment plan. (Important tip: make sure to structure your plan so that you’re NOT giving away a ton of service before your program is complete!)

4. How’s your energy?

Whatever your doubts, fears and insecurities around your offerings are, they’ll be mirrored back to you in your clients – guaranteed. So if you’re wondering, “Will they pay for that?” don’t be surprised when you attract a lot of people who can’t – or won’t – invest in your program.

Make sure you’re crystal-clear-certain on the value of what you’re offering first. Also, remember that you don’t have the right to decide what people will or will not pay. (This is a biggie!)

While there will always be people who truly can’t pay, 99% of the time “I can’t afford it” is an excuse. When you’re passionate about helping your clients, design your offer to be a no-brainer AND refuse to accept excuses, the clients you attract will match your energy with their energy… and their commitment and their money.

Divine Feminine Entrepreneur Spotlight: Wendy Burge

“4 VIP days at my highest fee ever!”

Wendy Burge
RadiantEdgeConsulting.com

“Working with Elizabeth has been a God(dess)send, as it not only filled in the blanks to key pieces I was missing in my work, but helped me transform the way I worked.

I’ve created 2 awesome signature programs that my clients love – these programs practically sell themselves when I share them with people.  I hosted my first profitable workshop, and have hosted 4 VIP days at the highest fees I’ve ever charged.  I just landed my first 90-day client for $2500 – 3 days before Christmas!

I now work less hours, avoid doing unproductive work, and spend more time on really great client attractive ventures.

I’ve often read other people’s success stories and thought to myself, ‘If only I could do that’ and ‘if only that was my experience.’  It’s so cool to be able to say that THIS is my story and my experience now.  I’ve signed up to work with Elizabeth again in the Income Acceleration Academy and I’m so excited about what is possible in 6 months time.  Woo hoo!”

Next Page »