Are you hiding out in your business and life?

by Elizabeth on February 4, 2010

One of the things I’ve been talking about a lot lately is hiding out. It’s a topic that’s pretty near and dear to me because it’s something I battled for a very long time and I know that many, many purpose-driven entrepreneurs struggle with the exact same thing.

Making the decision to stop hiding out was truly one of the turning points of my life and business. If you’re not making the money that you want to make in your business or you’re not having the impact you want to have, it’s a decision you’ll have to make, too. (Yes, even if you think you’re not hiding out right now.)

Here are some of the common ways in which you might be hiding out…

  • You’re hiding out any time you don’t value your gifts (undercharging, giving away way too much for free)
  • You’re hiding out any time you downplay your success (dismiss your accomplishments or say “that’s no big deal”)
  • Any time you stay stuck churning in indecision instead of taking some action to move forward, even if it’s not “perfect” or you’re not sure what action to take
  • When you hang back from your tribe instead of connecting with them regularly (not sending your newsletter, not actively inviting peeps into your world)
  • When you worry about what other people will think (fretting or stewing over a choice you made or something you said, waiting for a reaction to make sure “everything’s okay”)
  • When you make excuses as to why you’re not building your business (”I don’t like selling” “I’m afraid of being fake” “I don’t have the time” “I don’t have the money”)

Coming out of hiding means more than just showing yourself. And here’s where I think it gets really scary for people. Coming out of hiding means being bold enough to claim, “This is what I want, it’s okay to want this, and I’m going for it.”

It takes a lot of courage to come out from behind the curtain and say, “This is who I am. This is what I am a stand for.” But the alternative is far too costly.

The great news is, your clients… and all of the people in your life who love you… they WANT to see you for who you are - the real you. And once you truly allow yourself to be seen and heard, you open yourself up to receive what you truly want in your business and life.

My coach’s request to you this week is a big one - it’s to make the decision to stop hiding out, once and for all. Or if you’ve already made that decision, to renew that commitment to yourself and the people in your world. Take one bold action in that direction… and don’t forget to celebrate! Bright blessings & massive success to you…

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4 Simple Marketing Steps That Stabilize Your Cash Flow

by Elizabeth on February 2, 2010

One of the biggest frustrations I hear from my peeps is, “Elizabeth, I’m so overwhelmed by all this marketing crap!”

And really, it’s no darn wonder, right?  There’s always more you “could” be doing (on top of the stuff you know you “should” be doing) which leads to feeling not good enough and guilty, which quickly leads do… doing nothing.  (Am I right or am I right?)

Trouble is, “doing nothing” quickly leads to a cash flow squeeze, not to mention letting your gifts go to waste.  Not good!

One thing I really value is simplicity.  And when you get to the bottom line, relationship-based authentic marketing is simple.  Here are the 4 steps you’ll need to master to keep your peeps AND your pocketbook happy…

Step 1: Become a beacon to your perfect clients. What do I mean by this?  Know what your perfect clients want, know how you can help them, and openly share that fact - all the time.

On the outside, you’ll need to have some basic things in place, such as a compelling marketing message, a website, a yummy fr.e.e offer and a database (i.e., mailing list).   On the inside, becoming a beacon is about owning and boldly claiming what you’re brilliant at (your gifts) and then saying “Here’s how I can help and here’s how your life will change when we work together.”

Step 2: Provide VALUE by creating and sharing great content. Bottom line: business is about helping others and providing massive value to your peeps.  Providing great content, both no-cost and paid, adds value and builds trust so that your clients start working with you and stay working with you.

One mistake that many soul-based business owners make is that they give waaaay too much away at the fr’e.e level.  Aim to have your fr’e.e. content help them get results AND maintain clear boundaries.  Your fr.e.e content should help them get an outcome while leaving plenty of room for them to continue further with you at an investment.

Step 3: Provide VALUE by giving your tribe your attention. One of the most fundamental human needs is to be seen and acknowledged.  To be truly seen is something your tribe is craving.  True connection with your tribe is among the best investments you can make in your business (and often costs nothing more than your time).

Your tribe wants your attention.  Communicate with them regularly and in your own voice.  Include them in 2-way conversations on Twitter, Facebook and your newsletter.

If you find yourself getting a little wiggy at sharing non-biz info about yourself, remember, YOU ultimately control the flow of information and  have the best judgment on how much is too much.  I’ve noticed that the “I don’t want to share too much” feeling reflects some resistance.  Push through it and trust yourself!

Step 4: Invite your clients to take the next step, regularly and OFTEN. Here’s where many heart-centered entrepreneurs let their fear of sales take over and leave clients unserved.  You must make regular invitations to your tribe to invest in themselves by working with you.

Remember, being in your tribe is a two-way street.  Sharing valuable content and giving your peeps  your attention will come back to you in the form of them giving you their attention when it’s time to make offers.  Many heart-centered entrepreneurs fail to realize that their peeps want to hear what they have to offer - they wouldn’t be in your tribe if they didn’t!

That’s it!  When you follow these 4 steps religiously, you’ll find that your cash flow issues begin to course-correct.  And you’ll be well on your way to creating a joyful 6-figure business you love.

Do you struggle with any of these 4 steps? In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, we’ll cover each of these steps in detail AND you’ll take ACTION on creating your own marketing systems with the support of a loving community.  Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (Be sure to register NOW for significant savings on your program investment - after February 7, the early-bird pricing disappears for good!)

© 2009 Elizabeth Genco Purvis.  All Rights Reserved.

Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values.  Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.

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Important Heads-Up For You

by Elizabeth on February 1, 2010

Just wanted to be sure that YOU knew that the early bird investment for the Abundant Business Marketing & Manifestation Mastermind expires on FEBRUARY 7 at 11:59 p.m. (That’s this coming Sunday at midnight!)

I know you might be watching your budget, so I’ll even finance you with an generous, easy 8-month payment plan. (Note: this option also disappears on February 7.)

In a hurry? Here’s where you can reserve your seat in the circle right now:

http://www.marketinggoddess.com/manifest.html

So why is it SO important that you take advantage of the ONLY chance you’ll get in all of 2010 to participate in this transformative program?

Simple: It’s time for you to be doing the work you’re truly meant to do in the world AND receive generous abundance for it, without one bit of inner conflict or guilt. And that’s what this program is all about.

I’ve designed this program to give you 4 very specific results:

  • The marketing SYSTEMS you need to take your business to 6-figures
  • The business MODEL you need to take your business to an easy, graceful, FUN 6-figures (instead of burning out) and the strategies to get clients easily (without struggle, hard selling or convincing)
  • The Internet and social media SYSTEMS to build a loyal tribe & soulfully sell your services
  • The manifestation strategies you WANT and the money breakthroughs you NEED so you can receive the abundance you truly desire and deserve for the transformative work you do.

I’ve brought together all of the practical “outer game” pieces and the “inner game” of abundance in a step-by-step system to help you manifest joyful, 6-figure soul-based business you’ve dreamed about.

And it’s important to know that you’ll be putting the systems into ACTION, not just taking notes.  (That’s how you’ll manifest the results!)

Along the way, I’ll be there to guide you, coach you and hold you accountable to your dreams, your mission, and the clients everywhere who are just waiting to receive your wisdom and your help.

You’ll also be a part of a loving community of spirit-rich soul-preneurs just like you who are committed to taking their business to the next level.

Now doesn’t that sound like an amazing opportunity to get the personal mentoring, proven information and support that you want?

I think so!  And I want to make it VERY easy for you to say YES to this program if it’s calling to you.  That’s why I created the early investment point and payment plan.  But they’re ONLY available for just a few days more…

You can grab your spot here:

http://www.marketinggoddess.com/manifest.html

I can’t wait to welcome you when you do!  :)

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Next FREE training call: This THURSDAY, Feb 4

by Elizabeth on February 1, 2010

“Your Wish Is Your Hands: 10 Secrets
To Manifest The Business You Want (And Everything Else)”

Being a spirit-rich business owner, you’ve probably tried to consciously manifest something in your business or life, using Law Of Attraction and other techniques.  And perhaps your results have been inconsistent at best, or downright disappointing.

No matter what your experiences in the past, manifestation is a skill that can be learned.  In this revealing call, I’ll teach you how to use 10 principles to create the life and business you want.  You’ll learn:

  • My Story: How I went from “accidental creator” to master manifester (and how you can too)
  • Why conscious manifestation is a skill you MUST master to run a spirit-rich business, just like marketing and sales
  • My personal manifestation formula (developed out of necessity and honed by trial and error)
  • A simple morning practice to consciously create your day
  • The one thing you can do each day to attract an overflow of new clients and opportunities to your businesss - starting right now

Straight up: I’ve been practicing manifestation for over 15 years, but I didn’t even begin to “get” how it REALLY works until I started using it systematically to grow my business.  I’m sharing a lot of the how-to on this call - don’t miss it!

Sign up here:

http://www.6figuresoulbasedbusiness.com

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Brand New Juicy MMM Bonus Announced!

by Elizabeth on January 28, 2010

New Abundant Biz MMM Bonus! “Your Book Is Your Business Card” with NYC publishing expert Stephanie Gunning

When I took a survey of the Marketing Goddess peeps at the end of last year, to find out what’s up for them and what they need, I discovered something really cool.  In answer to the question regarding top business goals for 2010, over half the peeps who responded said, “I want to finish my book!”

I’ll admit it took me by surprise.  (Though that’s kind of silly, right?  Hello, I’m a writer, hello!)  I also got very inspired to figure out a way in which I can support all the writers in the house, and I’m thrilled to share that I found one!

My good friend  Stephanie Gunning, is a top-notch publishing consultant with over 20 years of experience, including senior editorial positions at commercial publishers such as Bantam Doubleday-Dell and HarperCollins.  She has worked with an amazing roster of transformative authors, including Ernest Chu (author of Soul Currency, one of my new favorites), Hale Dwoskin (creator of The Sedona Method and featured in the Secret), Gregg Braden and many more.

Stephanie has agreed to give a special bonus teleclass, “Your Book Is Your Business Card” to members of The Abundant Business Marketing And Manifestation Mastermind.  She’ll share her secrets to getting more publicity, visibility, speaking engagements and clients by publishing a book.  She’ll also give us valuable tips on how to get the darn thing DONE.  (She is the Get Your Book Done Coach, after all!)

This is a brand-new bonus available just for members of the MMM. If you’re working on a book or know you have one inside you (and let’s face it, isn’t that just about all of us?) you don’t want to miss this opportunity.  Grab your seat in the MMM circle here: http://www.marketinggoddess.com/manifest.html.

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Are you willing to do what it takes?

by Elizabeth on January 28, 2010

I just spent 2 amazing days with my Private Platinum client, Sharon Quarmby. We mapped out all of her offers for 2010 (lots of fun for me, as creating enticing packages and programs is one of my favorite things) and we also created a detailed marketing and launch calendar so she would know exactly what to do first, second, third, and beyond to create the income she wants in her business this year.

Now, this would be a really cool achievement in and of itself, but what’s even more amazing is that Sharon’s business takes place on TWO different continents. Sharon kissed her husband, stepson and beloved dogs goodbye and flew all the way from her current home in South Africa (she’s originally from Dallas, TX) to spend those two days with me, along with in-person time with her other mentors and attending an event.

Talk about doing what it takes!

When I connect with spirited solo business owners, they often lament not having enough time to create their business. And believe me, with a very full creative life, husband, family, friends, aspirations and dreams… I get it!

Nonetheless, in both my own experience and that of my clients, I have found that the time issue is a smokescreen for something else: a lack of faith in the Universe and a lack of confidence in ourselves that we can really pull this thing off. And that lack of confidence, in turn, quickly turns to frustration, overwhelm, guilt at what we “should” be doing to market or build our business.

The only solution I know for this? First, accept the truth: that you are resourceful, powerful, and can succeed at whatever you put your mind to. You would not have the desire to create your business unless the way was ready to emerge for you, too.

Next, make the decision to do what it takes.

That may mean finding the time in a very full schedule. I promise you, it’s there. Remember, we all have the same amount of time in a day. It might mean saying no to someone else and putting your own needs first. And it will definitely mean stopping the second-guessing of your good judgment, dropping the guilt and trusting yourself.

Remember, you are resourceful, powerful, and can succeed at this thing called your business once you make the decision. (Otherwise known as going “all in.”) You would not have the desire unless the way was also ready to appear.

I invite you to have a little faith, trust yourself 100% and practice the art of doing what it takes, in some small way, this week. As always, bright blessings and massive success to you!

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10 Reasons Why You Must Have A Signature System

by Elizabeth on January 27, 2010

When I first began teaching spirited entrepreneurs how to market their business, I instinctively took an important step: I created my first signature system, The Abundant Business System.

What is a Signature System? In a nutshell, It’s the work you’re ALREADY doing with clients, packaged into a marketable, step-by-step system they’ll want to buy.

I didn’t know that I was “supposed” to create a system - I just knew that if I was a client, that’s what I would want!  So I created it myself.  You can do the same (yes, even if you think you don’t have a system or process right now).

Remember, your clients are not buying what you do, be it coaching, consulting, organizing or astrology.  Your clients are buying a solution to a problem! A system makes solving their problem much easier to solve their problem, especially compared to having to figure it all out on their own.

Here are 10 reasons why having a Signature System is a must to support both your clients AND you, the business owner…

1. Your clients LOVE systems. Life moves fast, your clients’ lives are full, and chances are, they are overwhelmed.  Your clients are looking for shortcuts.  With your system, they know you’ve already done the work for them - so they don’t have to.

2. Your clients can predict their success. When your clients see the results others have achieved from using your system, they feel very reassured and start to picture the results for themselves.

3. Your Signature System sets you apart, especially in an overcrowded field.  It’s yours and yours alone, becoming synonymous with you and your business.

4. Instant credibility. Without a system, your services can appear “all over the place.”  A system tells your clients that you have knowledge and experience solving their problem, elevating you to expert status.

5. Quicker, easier sales. Have you noticed that when information is presented in an organized fashion, they’re much more likely to make a purchase?  With a clear, well thought-out system, your clients can quickly “get” what you offer and are much more likely to buy.

6. Your clients get better results when they follow given steps in a given order, instead of blundering around trying to find their way.   They’ll have confidence in you and your work because you’re talking them through a step-by-step process.  (Following the process is easier for you, too!)

7. Your clients get results faster because they’re not wasting time on needless “stuff.”

8. Your clients come back again and again because they’ve had such success with you the first time!

9. You’ll help more people because your Signature System (or key elements of it) can be “bottled and sold” at different investment points

10. You can easily create 3, 4 or even more lucrative income streams from one signature system, stabilizing your cash flow and helping you quickly transition out of 1-on-1 work (or work ONLY with the 1-on-1 clients you love), thus freeing up your time.

If you’re thinking you can’t create a system because every client is different or because you’ve never thought of your work as systematized, think again! Every service can be transformed into a simple, repeatable system clients will happily say YES to - yes, even yours.  In the upcoming 2010 Abundant Business Marketing + Manifestation Mastermind, you’ll see how easy it is to create your Signature System and your multiple-streams-of-income business model.  Reserve your seat in the circle here: http://www.marketinggoddess.com/manifest.html. (But hurry - we’re already 50% sold out for 2010!)

© 2009 Elizabeth Genco Purvis.  All Rights Reserved.

Elizabeth Genco Purvis, “The Marketing Goddess” teaches spirited solo business owners and conscious entrepreneurs how to attract an abundance of clients, income, freedom and satisfaction in their business while staying true to their values.  Visit MarketingGoddess.com to claim your copy of “Grow Your Business With Spirit And Soul,” a 7-part audio workshop with everything you need to begin attracting more clients right away.

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Tonight: Next Free Training (And Special Announcements)

by Elizabeth on January 26, 2010

Quick reminder about tonight’s call:
“The Secret To A Joyful 6-Figure Soul-Based Business: Why You’re Not Making The Money You Desire & Deserve… And What You Can Do About It”
Date: January 26, 2009
Time: 7:30pm EST
When I talk to purpose-driven, soul-driven business owners, the #1 frustration I hear is, “I’m not making the kind of money I want!”
Sound familiar? If so, chances are you’re either not attracting enough clients (and not enough income), or working with too many 1-on-1 clients (and capping your income).
Either way, the reason WHY you’re not making the money you want comes down to a very simple reason, which I’ll share on the call… along with plenty of my signature practical marketing information. You can grab your spot right here:
This call is the 2nd in a series of info-rich preview calls for my Abundant Business Marketing & Manfestation Mastermind. If you’ve already registered for the series, no need to do so again! All of the details will be sent to you automagically. ;)

I will be making 2 very important announcements on the call:

1. The next special BONUS just for MMM participants.  If you are one of the many spirited entrepreneurs who are sharing their brilliance by way of a book, you don’t want to miss this. In other words, authors (and I know there are a lot of you!) this is for YOU.
2. How YOU can participate in the MMM for FREE. Yes, you read that correctly!  (And if you’re already registered, this applies to you too, don’t worry.)
The MMM is already 50% SOLD OUT. So if you haven’t yet registered for this valuable call series, I urge you to do so now, so you don’t miss out on ANY of the information I have to share with you… or your chance to receive ongoing mentoring and support from me as I coach you to create your 6-figure foundation in 2010. Get all the details here:

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Last Chance For This Breakthrough Bonus…

by Elizabeth on January 21, 2010

One of the coolest bonuses I’ve lined up for you when you enroll in the Abundant Business Marketing & Manifestation Mastermind by FRIDAY, JANUARY 22 at 11:59pm is an extra full day virtual workshop devoted entirely to … your money! Making more, keeping more of what you make, and most importantly, breaking through old patterns and beliefs that are keeping you stuck.

When you take decisive action and register for the MMM by FRIDAY, January 22, 2010 at midnight, you’ll join me for a BONUS full-day virtual workshop, focused entirely on breaking through your money stuck points, using Kendall SummerHawk’s groundbreaking Money Archetypes system.

In this 1-Day LIVE virtual workshop, I’ll personally walk you through YOUR Money Archetype and show you how you can easily integrate your Spiritual Money Path (yes, you have one!) into your life and business… so you can start making and keeping MORE money.

You’ll also receive a set of beautiful, full-color Money Archetypes cards. These fully illustrated, full color cards give you detailed, in-depth information on your Money Archetype and personal Spiritual Money Path, plus loads of specific money actions and money words to help you quickly build inner and outer wealth.

You may have heard the expression “money likes speed.” I’ve definitely found it to be true, and that was the energetic inspiration behind offering this bonus - it’s my thank-you to fast decision-makers and action-takers. Visit the registration page for all the yummy details and to claim your spot.

http://www.marketinggoddess.com/manifest.html

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Are you valuing your gifts?

by Elizabeth on January 21, 2010

We’ve all had those “turning point” conversations… you know the ones that rattle your cage, serve as a wake-up call, and ultimately create a breakthrough. Here is one of mine…

I was talking to one of my mentors about one aspect of my business where I was feeling a lot of resistance. Said resistance was showing up in some not-so-great ways that were keeping me small, stuck and constantly creating money drama.

She listened patiently as I recounted all of my woes. Finally, I stopped to take a breath. What she said next went straight to my core.

She said, “Elizabeth, stop treating your gifts like trash.”

(Is that a kick in the butt or what?)

In that moment I realized that every way in which my business and creative life was NOT working could be “bottom lined” to one core problem: not valuing my gifts. All the frustration, money drama, wasted time - everything. And in that moment, I made a decision: from that moment forward, I was going to value my gifts, no matter what.

In order to become the prosperous, impactful, change agent that you long to be, you, too, MUST make the decision to value your gifts, no matter what. Why? Because when you don’t value your gifts, they go unused, or you give them away, and you will never receive the abundance you deserve for using them to help others.

The “undervaluing dance” seems noble. After all, it’s what we’ve been conditioned to think and feel. Don’t brag, be nice, be generous, all that.

Here’s the truth: undervaluing yourself and what you offer keeps your peeps unserved. And let’s be honest - it also feels really crappy. Not exactly supportive to creating the life you want!

One thing we tell ourselves is, “Oh, [insert gift here] is no big deal. It’s easy for me. How can I charge for that?” When you catch yourself saying those things, that’s your cue that you’re giving away gifts that should be properly valued.

(6-figure practice hint: when something comes easy for you, it should be valued even MORE highly.)

Here’s my coach’s request to you this week. Take a good long look at the talents, gifts, and skills. You know the ones - chances are they’re related to the work you really want to do in this world. Your calling. The reason why you were put here on this big blue ball called Earth.

Put ‘em in writing. Open your journal to a fresh page of paper. Make a list.

When you’re all done, make this promise to yourself: “I am going to OWN my gifts… even if it’s not comfortable.”

Owning your gifts is THE critical mindset shift that makes a prosperous, purpose-driven life possible… and I want nothing less than that for you. As always, bright blessings and massive success…

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